Industry Reference

Complete Brand Protection Glossary

Master 80+ essential anti-counterfeiting and supply chain security terms

Navigate the language of product authentication, supply chain visibility, and regulatory compliance. From blockchain to biometric labels, understand every concept protecting your brand.

126 terms

All A B C D E F G H I K L M N O P Q R S T U V W Y

A

Agricultural Products

Farm-to-table traceability solutions ensuring authenticity and preventing counterfeit agricultural commodities.

Agro Chemical Traceability

End-to-end tracking of agricultural chemicals from manufacturer to farmer preventing counterfeit agrochemicals.

AI-Powered Counterfeit Detection

Using AI and machine learning to spot fake products and listings at scale, flagging anomalies humans would miss.

Anti-Counterfeiting

Complete solution suite protecting products from manufacturing through supply chain to consumer delivery and online channels.

Assist

Digital warranty management system preventing fraudulent claims through product authentication verification.

Audit Trail in the Supply Chain

Complete, immutable record of every transaction, movement, and state change throughout the product lifecycle.

Authentication as a Service (AaaS)

Cloud-based platform offering product authentication without requiring capital investment in physical security infrastructure.

Authentication Workflows

Structured processes enabling consumers and supply chain partners to verify product authenticity at any point.

B

Batch-Level Traceability

Tracking products by manufacturing batch enabling rapid recalls, inventory reconciliation, and root-cause analysis.

Blockchain

A distributed, tamper-proof digital ledger that records every transaction immutably, forming the foundation for secure supply chain traceability.

Blockchain-based Supply Chain Traceability

Immutable, transparent end-to-end product tracking from manufacturing to consumer using blockchain technology.

Bonus

Scan-to-earn loyalty program connecting authentic products to consumer engagement and direct brand interaction.

Brand Protection

Full-stack platform for online and offline brand enforcement, counterfeit detection, and consumer safety.

C

CDSCO Audit

Central Drugs Standard Control Organization compliance audit ensuring pharmaceutical products meet Indian regulatory requirements.

Chain of Custody

The documented, unbroken record of who handled a product and when, from origin to end, proving provenance.

Channel Loyalty Program

Rewards distributors, retailers, and trade installers who sell a product, with scan-verified rewards that drive genuine sell-through.

Compliance Management

System ensuring products meet regulatory requirements for authenticity, labeling, and supply chain documentation.

Connected Packaging

Turns a product pack into a digital touchpoint through a scannable code that can verify, reward, and engage the buyer.

Consumer Engagement Workflow

Structured process enabling consumers to verify authenticity while gathering engagement data and building brand loyalty.

Copy Detection Pattern (CDP)

A high-detail printed mark that degrades when copied, so a single scan instantly reveals fakes.

Counterfeit Listings

Fake or unauthorised product listings on marketplaces and websites that mislead buyers and erode brand trust.

Couponless Loyalty Program

Rewards customers without coupons or codes: a product scan replaces the voucher and removes the fraud that comes with it.

Covert Authentication

Hidden security features that only the brand can verify, invisible to counterfeiters so they cannot be copied.

Coding and Marking

Applying dates, batch numbers, and codes directly onto products and packs on the production line.

Continuous Inkjet

A non-contact coding method that sprays dates, batches, and short codes onto fast-moving products.

D

Data Integrity

Assurance that product records, certificates, and authentication data remain accurate, complete, and unaltered throughout lifecycle.

Defect Detection Systems

Automated systems that catch manufacturing defects on the line before products reach the market.

Digital Loyalty Program

Rewards customers through their phone instead of plastic cards or paper coupons, with product scans turning anonymous buyers into known members.

Digital Product Passport (DPP)

EU regulatory requirement mandating comprehensive digital documentation of product composition, origin, and lifecycle for sustainability.

Digital Services Act (DSA)

European Union legislation requiring online marketplaces to prevent counterfeit listings and enforce brand protection measures.

Digital Twin

Virtual representation of a physical product capturing its complete lifecycle, history, and chain of custody data.

Digital Verification Layer

Software system enabling instant, cryptographic verification of product authenticity through digital certificates and blockchain.

Digital Warranty Registration

Regulatory compliance system documenting product warranty activation linked to authentic product verification.

Digital Watermarking

Embedding hidden machine-readable data across an image or artwork, invisible to the eye but readable by software.

Drug Supply Chain Security Act (DSCSA)

U.S. federal legislation mandating pharmaceutical supply chain traceability and product serialization to prevent counterfeit drugs.

Data Matrix Code

A compact 2D barcode that holds a lot of data in a tiny mark, used for serialization and authentication.

E

Enterprise Resource Planning (ERP)

Integrated business software connecting manufacturing, inventory, sales, and compliance functions into unified data systems.

End-to-End Traceability

Complete visibility from raw material sourcing through manufacturing, distribution, retail, and consumer delivery.

ERP Data Accuracy

Validation ensuring ERP systems contain correct, complete product and supply chain information for compliance and traceability.

ERP Integration APIs

APIs that connect authentication and traceability data with ERP systems such as SAP and Dynamics 365.

ESG Score

Environmental, Social, Governance performance metric increasingly tracked through supply chain visibility and sustainability data.

EU FMD (Falsified Medicines Directive)

European pharmaceutical regulation requiring anti-tamper devices, serialization, and supply chain authentication of medicines.

European Union Deforestation Regulation (EUDR)

EU law requiring supply chain transparency and deforestation-risk assessment for agricultural commodities and derived products.

Event-Based Traceability

Tracking product movement through discrete, timestamped events capturing each supply chain handoff and transformation.

F

Fake Website Detection

AI-powered monitoring identifying cloned, phishing, and lookalike websites impersonating legitimate brand domains.

First-Party Data

Information a brand collects directly from its own customers; product scans give manufacturers owned data they usually never see.

Forensic Authentication

Expert, evidence-grade verification using covert markers that stands up in investigations and legal action.

Fraud Detection

AI-powered identification of counterfeit products, warranty abuse, and supply chain diversion threats in real-time.

G

Gamification

Adds game mechanics like points, streaks, and prizes to actions such as scanning, building repeat engagement for brands.

Geo-Fencing

Location-based monitoring that alerts when products move outside designated supply chain zones or territories.

Grey Market

Genuine goods sold through unauthorised channels, bypassing official distribution and pricing controls.

GS1

Global standardization organization defining universal product identification and traceability standards (EAN, GTIN).

H

Holographic Labels

Patented optical security labels providing immediate visual counterfeit identification at distribution and retail points.

I

Impersonation Scam

Fraudulent activity where attackers create fake brand profiles or websites to deceive consumers and divert revenue.

Inline Printing

Real-time printing and encoding of security features directly onto products during manufacturing packaging line operations.

Inventory Reconciliation

Matching recorded stock against physical counts to catch shrinkage, diversion, and data errors.

Invisible Authentication

Proving a product genuine with no visible security marker, the code embedded invisibly into the packaging.

IoT in the Supply Chain

Internet-connected sensors tracking product movement, environmental conditions, and tampering in real-time across logistics.

ISO 22383

The international standard for evaluating how well authentication solutions perform against counterfeiting.

K

K-Kisan

Indian government platform tracking agricultural products and subsidies, integrated with brand protection supply chain systems.

L

Laser Marking

High-precision laser engraving technology creating permanent, non-clonable marks directly onto products or labels.

Lean Manufacturing

A production approach that cuts waste and improves flow across the manufacturing process.

LIMS

Laboratory Information Management System tracking pharmaceutical and chemical testing, quality assurance, and regulatory compliance.

Loyalty Management Solutions

Platform enabling brands to build scan-to-earn, tiered reward systems connected to authentic product verification.

Label Applicator

A machine that places labels on products accurately and at speed, where a secure code meets the product.

Label Substrate

The facestock material a label is printed on, chosen to keep codes legible for the life of the product.

M

Machine Vision QC

Camera-based inspection that checks product and label quality automatically at production speed.

Marketplace Takedown

Automated or manual removal of counterfeit listings, impersonator profiles, and phishing links from e-commerce platforms.

Mass Encoding

Bulk serialization process assigning unique digital identities to thousands of products in manufacturing operations.

Master Data Accuracy

Foundational requirement ensuring product master data (SKU, origin, specs) is accurate across all systems for compliance reporting.

Multinational Corporations MNCs

Large enterprises protecting global supply chains and consumer trust across multiple countries and distribution channels.

N

NFC Authentication

Tap-to-verify authentication using NFC chips, letting consumers confirm a product is genuine with a smartphone.

Non Cloneable Labels

Security labels with inherent physical or optical properties mathematically impossible to replicate, ensuring authenticity verification.

O

Online Brand Abuse

Unauthorized use of brand identity, counterfeit listings, and impersonator profiles damaging brand reputation and revenue online.

Origin by Acviss

End-to-end supply chain track-and-trace combining blockchain, QR serialization, and computer vision verification.

Overt Authentication

Visible security features anyone can check by eye without tools, the fast first line of proof that a product is genuine.

P

Packaging Line

Manufacturing stage where products are packaged, labeled, and encoded with unique identifiers and security features.

Packaging Security

Physical and digital security features integrated into product packaging preventing tampering and enabling authentication.

Parent-Child Mapping (Serialisation)

Hierarchical product structure linking individual units to cases, pallets, and batches for flexible tracking and recalls.

Phygital

Integration of physical and digital authentication creating seamless verification experience bridging offline labels and online systems.

Physically Unclonable Functions

Hardware-based security features leveraging manufacturing variations to create unique, non-reproducible product identifiers.

PPQ Batches

Post-Production Qualification batches tested and validated before full-scale manufacturing serialization and security implementation.

Product Authentication

Process and technology enabling consumers and partners to verify a product's legitimate origin and prevent counterfeit acceptance.

Product Attribution Data

Detailed metadata linked to individual products enabling verification of origin, manufacturer, and supply chain legitimacy.

Product Diversion

Gray-market activity where legitimate products are diverted from authorized channels damaging brand control and consumer trust.

Product Lifecycle Intelligence

Analytics platform tracking product journey from manufacturing through distribution to consumer capturing key performance signals.

Product Serialization

Assigning a unique serial identity to every product unit for tracking and authentication.

Product Verification

The act of confirming a specific product is genuine, usually by scanning a unique identity against a trusted record.

Production Planning

Scheduling and coordinating manufacturing resources to meet demand efficiently.

Pressure-Sensitive Label

A self-adhesive label that bonds with light pressure, the common base for security labelling.

Product Packaging Design

Shaping how a product is contained, protected, and presented, with space designed in for codes and security.

Q

QR Codes

Secure QR-based serialization enabling product authentication, supply chain tracking, and consumer engagement.

Quality Assurance (QA)

Process-focused practices that prevent defects and ensure products meet quality standards.

Quality Control (QC)

Inspection and testing that detect defects in finished products before dispatch.

R

Recall Management

Coordinating the swift, targeted withdrawal of affected product batches from the market.

Regulatory Traceability

Compliance-focused tracking meeting specific government and industry standards for documentation, recalls, and audits.

Reward Redemption

Process enabling consumers to exchange loyalty points earned through authentic product scans for discounts or products.

RFID

Radio Frequency Identification technology enabling wireless product tracking, authentication, and supply chain visibility.

Risk Assessment

Evaluation identifying counterfeit, diversion, and brand abuse vulnerabilities in supply chain and online channels.

S

Scan and Earn Programs

Loyalty mechanism rewarding consumers for scanning authentic product QR codes with points, discounts, or exclusive offers.

Secure QR Codes

Encrypted, tamper-evident QR codes linked to blockchain enabling secure product authentication and supply chain tracking.

Steganography

Hiding information inside an ordinary image or file so the very presence of the data is concealed.

Stock Movement Validation

Verification process confirming legitimate product movement between authorized warehouses and distribution points.

Supply Chain Management (SCM)

Comprehensive orchestration of logistics, inventory, procurement, and fulfillment ensuring product integrity throughout distribution.

Supply Chain Integrity

Assurance that products remain unaltered, authentic, and free from counterfeits or unauthorized modifications during transit.

Supply Chain Visibility

Real-time awareness of product location, status, condition, and custody across all distribution nodes and partners.

System of Record (SOR)

Authoritative master database of product, supply chain, and transaction data serving as the single source of truth for compliance.

System of Trust

Blockchain or cryptographic architecture ensuring supply chain participants can verify authenticity without centralized intermediaries.

Secondary Packaging

The layer that groups primary packs for handling and shipping, where aggregation and case codes live.

Shrink Sleeve

A printed film that shrinks tight around a container, giving full decoration and built-in tamper evidence.

SKU (Stock Keeping Unit)

A unique code identifying a product variant for inventory, distinct from a unit-level serial number.

Smart Packaging

Packaging that adds a digital or sensing function, from scannable codes to freshness and tamper sensors.

T

Tamper Evidence

Any feature that visibly reveals if a product or pack has been opened or interfered with, protecting integrity.

Tamper-proof Labels

Advanced security labels that leave evidence of tampering, ensuring product integrity and authenticity.

Track and Trace System

Integrated platform enabling real-time location tracking and complete historical audit of product movement through supply chain.

Trust Layer

Cryptographic or blockchain-based verification mechanism enabling consumers and partners to trust product authenticity claims.

Truviss

AI-powered online brand protection platform detecting and removing counterfeit listings, impersonators, and phishing across 5000+ marketplaces.

Thermal Transfer Printing

A printing method using a heated head and ribbon for crisp, durable labels and dense 2D codes.

U

Unauthorized Sale

Genuine product sold by a party or through a channel the brand never approved, breaching a distribution agreement even when the goods themselves are authentic.

Uniqolabel

Holographic security label solution providing non-clonable visual authentication for distribution-level verification.

Unit-Level Traceability

Tracking each individual product unit through the supply chain by its unique identity.

V

Variable Data Labels

Customizable security labels with unique serialization, QR codes, or holograms printed in-line for each individual product.

W

Warranty Fraud

Scheme where counterfeit products or warranty claims on non-eligible items generate fraudulent warranty payouts.

Warranty Protection

System preventing warranty fraud through authenticated product verification and claim validation at redemption point.

Webhooks

Real-time event notification system triggering alerts when products are scanned, moved, or engaged with in supply chain.

Website Monitoring

24/7 surveillance detecting and alerting on fake domains, phishing sites, and brand impersonation across the internet.

Y

Yellow Label

Acviss's signature yellow security label enabling rapid visual authentication across the supply chain.