Protect Your Paint Brand from Counterfeits and Dealer Fraud
Counterfeit paints and adhesives sold under your brand name cause customer complaints, safety incidents, and irreversible damage to hard-earned market reputation. Acviss gives every can, pack, and tube a non-cloneable identity that dealers and end users can verify in seconds.
Built for brands and manufacturers.
Trusted by Leading Brands
The Challenges Facing Paint and Adhesive Brands
Fake paints and adhesives destroy brand trust at the dealer level, trigger costly warranty claims, and erode the market share that genuine brands spend years building.
Counterfeit cans, tins, and packs using your brand name entering dealer networks and reaching end users who experience product failure and blame your brand
Dealers mixing genuine and counterfeit stock because there is no quick way to verify authenticity at the point of receipt or point of sale
No visibility into distribution coverage, grey market activity, or where your genuine products stop and fake products begin in the dealer chainPaint Industry Counterfeiting: By the Numbers
Research from Indian industry bodies and government enforcement agencies on the scale of counterfeit paints, coatings, and adhesives in the market.
Estimated annual market size of counterfeit paints, coatings, and adhesives in India, with fake products undercutting genuine brands in dealer markets across Tier 2 and Tier 3 cities.
FICCI CASCADE
Estimated share of unbranded, counterfeit, or adulterated products in India's total coatings and adhesives market, concentrated in wholesale and sub-distributor channels.
Indian Paint Association
Paints and adhesives rank among the top five most counterfeited building material categories in FICCI CASCADE seizure data and BIS enforcement raids across India.
FICCI CASCADE / Bureau of Indian Standards
Acviss Solutions for Paints and Adhesive Brands
Authenticate every product unit, reward your dealer and consumer network, track distribution coverage, and eliminate counterfeits with one connected platform.
CertifyProduct Authentication for Every SKU
Assign a unique, non-cloneable identity to every can, tin, tube, and pack. Dealers, applicators, and end users can verify authenticity instantly with a scan of the secure QR label, giving you a single source of truth for genuine product identification across your entire distribution network.
Learn About Certify →OriginDistributor and Dealer Supply Chain Tracking
Track product movement from the manufacturing plant through every distributor and dealer handoff with real-time custody data. Origin reveals grey market diversions and the specific points where counterfeit stock enters your authorised dealer channel so you can take targeted action.
Learn About Origin →
BonusDealer and Consumer Loyalty Rewards
Every authentic product scan by a dealer or applicator becomes a loyalty touchpoint. Bonus powers a custom-branded rewards program where your dealer network earns points for selling and scanning genuine products, driving preference for your brand over competitive or counterfeit alternatives.
Learn About Bonus →
Phantom CodeNon-Cloneable Label Technology
Phantom Code makes every Acviss label physically impossible to photograph or replicate. Even a high-resolution scan of the label fails verification at the point of scan, making it impossible for counterfeiters to create convincing copies of your product labels at any scale.
See How It Works →
Authenticate. Track. Reward.
Acviss combines unit-level authentication with dealer loyalty and supply chain traceability, giving paint brands complete control over their distribution while rewarding the dealers who sell the genuine product.
Non-cloneable QR labels applied at the factory, verified by dealers and consumers at point of saleReal-time distribution tracking from manufacturing plant to dealer counter with custody handoff recordsCustom-branded dealer rewards program converting every genuine scan into redeemable loyalty pointsGrey market diversion alerts when genuine products scan outside authorised coverage areas
Analytics dashboard showing scan coverage, dealer activity, and counterfeit detection rates by regionProven Results in Manufacturing
Leading FMCG Manufacturer
A heritage Indian manufacturer with over 100 years of brand equity was losing significant revenue to counterfeits entering dealer channels under their brand name. Acviss deployed unit-level QR authentication across their entire product range, achieving 99% counterfeit elimination and protecting 175M+ products within the first deployment cycle. The same platform now provides dealer-level scan analytics and market coverage data.
View All Case Studies →"The solution seamlessly integrates with our systems boosting our visibility."
Chief Marketing Officer
World's Leading Ink Manufacturer
See Acviss in Action
Get a live walkthrough of how Acviss authentication, dealer loyalty, and supply chain tracking work for paint and adhesive brands.
Frequently Asked Questions
Yes. Acviss authentication labels are designed for industrial and consumer product packaging, with resistance to moisture, temperature variation, and light chemical exposure typical of paint and adhesive containers. The QR code remains scannable through the product's shelf life and does not require additional protective overlaminate in most paint packaging applications.
Every scan of a genuine Acviss-labeled product is recorded with location, time, and dealer ID data. When counterfeit products appear in a region without corresponding genuine scan activity, the platform flags the anomaly. You can see exactly which distributors and dealers have counterfeit product in their area, enabling targeted market action and enforcement raids.
Dealers earn reward points every time they scan and verify a genuine product, either on receipt from the distributor or at the point of sale. Points accumulate in a branded app and can be redeemed for benefits you define, including cash rewards, trade discounts, or scheme bonuses. This gives dealers an incentive to actively push genuine stock over cheaper counterfeit alternatives.
Acviss works with brands across a wide range of deployment scales, from startup volumes to enterprise deployments of 175M+ units. Book a demo to discuss your specific SKU count, distribution footprint, and authentication requirements. The team will recommend the right label format, scan infrastructure, and platform features for your brand's scale.
Stop Fake Paints. Protect Your Market.
Join manufacturers using Acviss to eliminate counterfeiting, track dealer distribution, and reward the authentic product sales that grow your brand.
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