What Is Product Serialisation?
Product serialisation is the process of assigning unique identifiers, such as serial numbers or codes, to individual products or units during the manufacturing or packaging stage. These identifiers enable tracking and tracing of products throughout the supply chain, from production to distribution and beyond.
How Product Serialisation Works
Serialisation works by encoding each unit's unique identifier into a barcode, non-cloneable label, QR code or RFID tag that can be scanned and tracked at every supply chain checkpoint. Regulations increasingly mandate it: the US Drug Supply Chain Security Act (DSCSA) and the EU Falsified Medicines Directive both require unit-level serialisation for medicines.
Brands implement serialisation by assessing their needs, designing a serialisation strategy, deploying the identifier and scanning technology, and training personnel. Cost depends on brand size, supply chain complexity and the solution's requirements, which is why implementations are typically tailored per brand.
What Product Serialisation Delivers
Why Product Serialisation Matters for Brands
Serialisation is the foundation that authentication, traceability and compliance are built on:
- Improved supply chain visibility and inventory management
- Reduced risk of counterfeit products entering the market
- Enhanced brand reputation and consumer trust
- Compliance with industry regulations and standards
- Faster, more precise recalls at batch or unit level
- Verified product identity as the basis for warranty and loyalty programmes
How Acviss Implements Product Serialisation
Origin assigns unique, non-cloneable identifiers to every unit and tracks each product's movement across the supply chain, giving brands unit-level traceability from production line to consumer scan.
Serialisation integrates with existing ERP and inventory systems, and the same identifiers power product authentication, warranty activation and consumer engagement, so one implementation serves compliance, anti-counterfeiting and marketing.
Serialise Every Unit Without Slowing Your Line with Origin
Origin generates non-cloneable unit-level identity at production speed and tracks every movement to the consumer. Built for brands and manufacturers.
Book a Free DemoFrequently Asked Questions
Assigning a unique identifier, such as a serial number, QR code or RFID tag, to each individual product during manufacturing or packaging, so every unit can be tracked and traced through the supply chain.
A unique identifier is assigned to each product and encoded into a barcode, non-cloneable label, QR code or RFID tag. That code is scanned and recorded at each supply chain checkpoint, building a movement history for every unit.
Better supply chain visibility and inventory management, reduced counterfeit risk, stronger consumer trust, regulatory compliance, faster recalls and a verified product identity that powers warranty and loyalty programmes.
Yes. Serialisation platforms integrate with ERP and inventory management systems so serial data flows into existing operations, and APIs keep records synchronised across manufacturing, distribution and service.
Pharmaceuticals (mandated by DSCSA and EU FMD), consumer electronics, automotive, aerospace, food and beverage, agro-chemicals and luxury goods: any industry where authenticity and traceability are critical.
