What Is Authentication Workflows?
Authentication workflows are structured sequences of steps that determine how a product is verified across its lifecycle. They define what happens when a consumer, dealer, field officer or internal system scans a code, checks a label or queries product validity, ensuring each verification attempt follows a consistent, secure process.
The Four Workflow Types
Authentication workflows act as the execution layer for the Digital Verification Layer and Trust Layer, guiding how different user types interact with product identifiers. Every verification confirms authenticity, captures contextual data and prevents unauthorised behaviour.
Brands typically run four workflow types. Consumer workflows land shoppers on a secure verification page with an authenticity verdict, product origin details, and support, warranty or reward options, while logging scan metadata such as location, device and time. Dealer and distributor workflows handle batch-level verification, movement validation, route compliance, PO and invoice linking, and diversion signals. Field officer workflows support inspections and counterfeit detection with multi-scan validation, suspicious-cluster mapping, photo capture and alerts. Backend system workflows run without human users: ERP or LIMS validating product identities, SCM confirming shipment integrity and AI models scanning for anomalies.
Key Elements of an Authentication Workflow
Why Brands Build Custom Authentication Workflows
Different industries and user groups need different verification experiences. Brands configure workflows to:
- Prevent counterfeits from bypassing checks
- Detect product diversion in real time
- Ensure compliance for high-risk categories
- Offer customer rewards or warranty activation on scan
- Support offline and field operations
- Capture lifecycle data and integrate with ERP, CRM or SCM
How Acviss Powers Authentication Workflows
Acviss supports every workflow type: non-cloneable codes and secure identifiers, deep-linking journeys for app and web, dynamic consumer flows, and dealer and distributor verification journeys built on Certify.
Field-force workflows with advanced data capture, AI-driven anomaly detection and integration with ERP, LIMS, SCM and CRM ensure every user type gets a tailored, validated experience feeding a unified Trust Layer.
Build Your Authentication Workflows with Certify
Consumer, dealer, field and backend verification flows on one platform, each scan validated and logged. Built for brands and manufacturers.
Book a Free DemoFrequently Asked Questions
Structured sequences of steps that determine how a product is verified across its lifecycle: what happens when a consumer, dealer, field officer or internal system scans a code, checks a label or queries product validity.
Four main types: consumer workflows (scan to verify, view origin, claim rewards), dealer or distributor workflows (batch verification, movement validation, diversion signals), field officer workflows (inspections, multi-scan validation, alerts) and backend system workflows (ERP, LIMS or SCM validating identities automatically).
Unique identifiers (secure QR, non-cloneable codes, serialised IDs), digital verification logic, deep-linking for mobile, server-side authenticity evaluation, user-type decision trees, event logging, risk scoring and response actions.
To prevent counterfeits bypassing checks, detect diversion in real time, meet compliance in high-risk categories, offer rewards or warranty activation, support field operations and capture lifecycle data integrated with ERP, CRM or SCM.
A simple scan returns static information. A workflow evaluates the scan server-side, applies decision trees by user type, scores fraud risk, logs the event for traceability and triggers the right response, turning authentication into a strategic capability.
