What Is Product Authentication?
How Does Product Authentication Work?
Product authentication technologies are applied during or after manufacturing. These technologies enable anyone, from warehouse handlers to end consumers, to verify the product's authenticity.
Common methods of product authentication include:
Benefits of Product Authentication for Brands
Product authentication offers brands a multi-dimensional advantage by securing the value chain, enhancing customer relationships, and safeguarding the brand's market position.
- Eliminates counterfeit risks across channels: authentication solutions create a tamper-evident and traceable identity for each product, making it virtually impossible for counterfeit goods to be passed off as originals.
- Increases consumer trust and brand loyalty: when customers can verify the authenticity of their purchase, it reinforces confidence in the brand's transparency and commitment to quality.
- Protects revenue: ensures that only verified items move through the supply chain and reach end consumers, maintaining revenue integrity and minimising channel leakage.
- Reduces warranty fraud: brands can instantly verify whether a product is covered under warranty and if it has been previously claimed, preventing fraudulent claims.
- Provides traceability from origin to end-user: vital for product recalls, sustainability reporting, regulatory compliance, and inventory auditing.
- Enables customer engagement: authentication opens up a direct-to-consumer touchpoint for loyalty programmes, feedback surveys, reorder portals, and personalised offers.
Acviss Product Authentication
Acviss offers product authentication technologies including QR codes, holographic labels, RFID tags, and digital watermarks, to provide multi-layered security across the supply chain. The Certify platform assigns a unique, non-clonable digital identity to every product unit, with consumer verification via WhatsApp or web scan — no app download needed.
Protect Every Product with Certify
Certify by Acviss gives each product unit an unbreakable digital identity. Consumers verify via WhatsApp scan. Brands get real-time counterfeit alerts and supply chain visibility.
Explore CertifyFrequently Asked Questions
Product authentication verifies that an individual item is genuine. Traceability records where a product has been throughout its supply chain journey. Modern systems combine both: each unit carries an authenticated identity that is also tracked at every handover point.
Yes. Technologies such as holographic labels and scratch-reveal codes allow visual verification without a device. For digital methods, WhatsApp-based authentication works on any feature phone with internet access, removing the need for a dedicated app.
Not necessarily. Solutions like Phantom Code embed invisible authentication directly into existing packaging artwork at the pre-press stage, requiring no label addition or line modification. Physical labels can be added inline with standard applicators on most production lines.
Pharmaceuticals, FMCG, agrochemicals, electronics, luxury goods, and consumer brands face the highest counterfeit exposure. However, any brand selling through distributors or online channels can benefit from a verified product identity system.
Acviss uses patented non-clonable 2D codes that carry encrypted data tied to a specific product unit. Each scan is validated server-side against the expected product record. Duplicate scans from different locations trigger an alert, flagging the item as potentially counterfeit regardless of whether the code visually looks identical.
