What Is Fraud Detection?
How Fraud Detection Is Implemented
Fraud detection is implemented through a combination of manual processes and advanced technologies. Effective programmes combine multiple layers for both offline and online coverage.
Offline Fraud Detection — Product Authentication
Certify by Acviss provides offline fraud detection capabilities through secure authentication features such as hologram labels, tamper-evident seals, and serialisation. These physical authentication measures enable businesses to verify the authenticity of products offline, preventing counterfeit goods from entering the supply chain and reaching consumers.
Online Fraud Detection — Online Brand Protection
Truviss by Acviss offers online fraud detection capabilities by monitoring digital channels for counterfeit product listings, unauthorised sellers, and intellectual property infringement. Through advanced algorithms and digital monitoring tools, Truviss helps businesses identify and take action against online fraudsters, protecting brand reputation and consumer trust in the digital marketplace.
By implementing fraud detection strategies and leveraging solutions like Certify and Truviss, businesses can proactively combat fraudulent activities, safeguard their brand integrity, and ensure a secure and trustworthy shopping experience for consumers both online and offline.
Detect and Eliminate Fraud Across Every Channel
Acviss combines physical product authentication (Certify) with online brand protection (Truviss) to give brands a complete fraud detection capability — offline and online.
Talk to an ExpertFrequently Asked Questions
Brand protection is the broader discipline of defending a brand's identity, intellectual property, and market position. Fraud detection is a specific operational function within brand protection — the active identification of fraudulent transactions, listings, or products in real time. Both work together in a complete anti-counterfeit programme.
Machine learning models are trained on large datasets of confirmed fraudulent and genuine product data. Over time, they identify patterns — unusual scan locations, listing price anomalies, duplicate code appearances — that human review would miss. This reduces false positives while catching more sophisticated fraud attempts.
Yes. Physical fraud detection relies on authentication technologies embedded in the product or packaging — holograms, non-clonable QR codes, RFID tags. Online fraud detection monitors 5,000+ marketplaces and social media platforms for counterfeit listings and brand abuse. The most effective programmes run both layers simultaneously.
Pharmaceuticals, agrochemicals, FMCG, luxury goods, electronics, and consumer brands face the highest levels of product fraud. In pharmaceuticals, counterfeit drugs create patient safety risks. In agrochemicals, fake inputs cause crop failures. In FMCG, grey market diversion and fake listings erode both revenue and brand trust.
With an automated detection and takedown platform like Truviss, infringing listings can be flagged within hours and takedown requests filed within the same day. Resolution time depends on the marketplace's IP enforcement process, but persistent abuse can also be escalated through legal channels with the evidence that monitoring platforms compile automatically.
