What Is Scan to Verify?
Understanding Scan to Verify
Scan to verify puts product authentication directly in the customer's hands. Instead of relying on a retailer or field inspector to judge authenticity, the consumer scans a code on the packaging and sees an immediate result, genuine or flagged, without needing any specialist knowledge.
This works because each code is tied to a unique digital identity generated at the point of manufacture, using the same secure QR codes approach used across serialised products. A counterfeit product either has no valid code, a duplicated one already scanned elsewhere, or one that does not match the brand's issued records, all of which the scan reveals instantly.
Key Components of Scan to Verify
Why Scan to Verify Matters
Scan to verify shifts authentication from something a brand does internally to something a customer can act on directly at the point of purchase. This builds trust in categories where counterfeiting is a known risk, and gives brands a real-time signal, through scan volume and location, of where counterfeit activity is concentrated.
- Lets customers verify authenticity without special tools or training
- Builds visible trust at the point of purchase
- Generates real-time data on where and how often products are scanned
- Flags duplicated or reused codes as a counterfeit signal
- Works across FMCG, pharmaceuticals, electronics and other consumer categories
How Acviss Supports Scan to Verify
Acviss's Certify platform issues a unique scan-to-verify code for every unit, giving consumers a simple, camera-based way to confirm authenticity while feeding the brand a live dashboard of scan activity.
Where a higher security layer is needed, Acviss combines scan to verify with NFC authentication or holographic labels, so the consumer-facing check is backed by a harder-to-replicate physical layer underneath.
Give your customers a simple way to verify authenticity
See how Certify's scan-to-verify system works in a live demo.
Book a Free DemoFrequently Asked Questions
Most scan-to-verify systems work with a standard smartphone camera, though some brands offer a dedicated app for a richer verification experience with product information alongside the result.
The system flags it as a possible duplicate or counterfeit, since a genuine unique code should only return a first-scan result under normal use.
The QR code is the visible marker, but scan to verify refers to the full system behind it, the unique identity, the verification check and the result shown to the customer.
Yes. NFC tags work the same way, the customer taps their phone against the tag instead of scanning a code, and the same verification check runs behind the scenes.
It confirms a product's genuine identity, which helps identify grey market goods when combined with location and channel data from the scan, though the code alone does not indicate whether a sale was authorised.
