Most consumer goods have a parallel counterfeit market. For electronic and electrical appliances, the availability of counterfeit products has been on a steady rise for years. China being a global hub for manufacturing of fake products, has been a contributing factor. Laws like Trademark Act, Copyright Act, IT Act aim at diluting the counterfeit market. However, when it comes to fake electronic and electrical appliances, there are designated hubs across the country (eg Palika Bazaar in Delhi) that have always been a breeding ground. In such hubs, the estimated of counterfeit electronic and electrical appliances go as high as 40%. Ecommerce websites are increasingly becoming a portal of choice for manufacturers of fake electronic and electrical appliances to sell their products. The revenue loss caused to the original manufacturers due to such malpractices is understated and, at times unnoticed. Apart from the tangible losses, the company also suffers a dent to its reputation due to the substandard quality of the fake products reaching its customers. For a customer, it is like a breach of trust.