Counterfeit Cosmetic

Counterfeit cosmetics are fake beauty products that are produced to imitate popular brands and sold at a lower price. These counterfeit cosmetics pose significant dangers to consumers, both in terms of their health and overall well-being.

The scale of fake cosmetics can be enormous

$5.4 Billion

The cosmetic industry loses $5.4 billion annually dues to counterfeit sales.


Around 70% of beauty & personal care brands suffer from the counterfeit threat.


Counterfeit incidents in developing countries have risen by 20% since 2018.


Why counterfeit cosmetics are problematic:

  1. Counterfeit cosmetics often contain undisclosed and potentially harmful ingredients including toxic substances such as lead, mercury and arsenic.
  2. They are typically produced in unregulated and unsanitary conditions, without adhering to safety standards.
  3. They cause severe allergic reactions and skin problems due to the presence of undisclosed ingredients or the absence of necessary safety testing.
  4. Counterfeit eye makeup products, such as mascara, eyeliner, or eyeshadow, can contain harmful bacteria that can lead to eye infections.
  5. These cosmetics often lack the same performance and quality as genuine products.
  6. The production and sale of counterfeit cosmetics contribute to illicit trade and organized crime.

How to spot counterfeit cosmetics:

Always remember the four P’s of identification!
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Packaging & Branding

Examine the packaging for any signs of poor quality printing, misspellings, or inconsistencies with the genuine brand.

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Price Discrepancies

If the price of a cosmetic product seems too good to be true or significantly lower than the regular market price, it may be a red flag for counterfeiting.

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Place of Purchase

Buy cosmetics from authorized retailers, reputable beauty stores, or the brand’s official website. Avoid purchasing from unfamiliar online sellers, street vendors, or unauthorized marketplaces, as these are common sources of counterfeit cosmetics.

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Product Texture and Smell

Counterfeit cosmetics may have an unusual texture, an unpleasant odour, or feel different when applied.

How to put an end to your counterfeit worries?


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Prioritising brand protection is a giant leap towards success!

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