Counterfeit Cosmetics

Counterfeit cosmetics are fake beauty products that are produced to imitate popular brands and sold at a lower price. These counterfeit cosmetics pose significant dangers to consumers, both in terms of their health and overall well-being.
Counterfeit Cosmetics

The Scale of Counterfeit Cosmetics is Enormous.

$5.4 Billion

The cosmetic industry loses $5.4 billion annually dues to counterfeit sales.


Around 70% of beauty & personal care brands suffer from the counterfeit threat.


Counterfeit incidents in developing countries have risen by 20% since 2018.

Why Counterfeit Cosmetics are Problematic

Why Counterfeit Cosmetics are Problematic

  1. Counterfeit cosmetics often contain undisclosed and potentially harmful ingredients including toxic substances such as lead, mercury and arsenic.
  2. They are typically produced in unregulated and unsanitary conditions, without adhering to safety standards.
  3. They cause severe allergic reactions and skin problems due to the presence of undisclosed ingredients or the absence of necessary safety testing.
  4. Counterfeit eye makeup products, such as mascara, eyeliner, or eyeshadow, can contain harmful bacteria that can lead to eye infections.
  5. These cosmetics often lack the same performance and quality as genuine products.
  6. The production and sale of counterfeit cosmetics contribute to illicit trade and organized crime.

How to Spot Counterfeit Cosmetics

Always remember the four P’s of identification!

Place of Purchase

Buy cosmetics from authorized retailers, reputable beauty stores, or the brand’s official website. Avoid purchasing from unfamiliar online sellers, street vendors, or unauthorized marketplaces, as these are common sources of counterfeit cosmetics.

Price Discrepancies

If the price of a cosmetic product seems too good to be true or significantly lower than the regular market price, it may be a red flag for counterfeiting.

Packaging & Branding

Examine the packaging for any signs of poor quality printing, misspellings, or inconsistencies with the genuine brand.

Product Texture and Smell

Counterfeit cosmetics may have an unusual texture, an unpleasant odour, or feel different when applied.

How to Put an End to Your Counterfeit Worries?

How to Put an End to Your Counterfeit Worries

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Experience unrivalled peace of mind as your customers verify and authenticate their purchases, knowing they are protected by Acviss.

Unmatched tamper-proofing

Bid farewell to product tampering concerns. Acviss equips you with distinctive labels fortified by cutting-edge technology, making replication impossible. Each label is truly one-of-a-kind, eliminating any chance of unauthorized alterations or counterfeiting. Safeguard your brand reputation and earn your customers’ trust with Acviss.

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With our cutting-edge technologies, you can trust that your valuable assets are fully protected.

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Stay one step ahead of counterfeiters with our instant notification system. 

Unlock invaluable insights into customer interactions with our powerful dashboards.

Navigate our user-friendly app with ease ensuring a seamless experience for our valued customers.

Safeguard Your Online Presence

Not just the physical markets, Acviss has the ability to secure your cyber presence and provide complete 24×7 online brand protection, ensuring unparalleled omnichannel anti-counterfeit security.

Join the Acviss Revolution:  Choose Unparalleled Protection for Your Product and Brand

Don’t leave your product’s security to chance. Acviss empowers you with unrivalled protection across the entire supply chain. Safeguard your brand, ensure customer trust and propel your business to new heights. Experience Acviss today!

Prioritising brand protection is a giant leap towards success!

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Choose Acviss’s solution to secure and maintain the integrity of your brand. With our non-replicable labelling, you can combat counterfeiting, instil trust in your customers and contribute to a thriving economy.