Skincare and cosmetic products in a modern retail setting
Cosmetics and Personal Care

Protect Your Beauty Brand from Fakes Online and Offline

Counterfeit cosmetics can contain harmful ingredients, and the customer who gets a reaction blames your brand. Acviss lets buyers verify every pack and removes fake listings from marketplaces and social media.

Pack-level authenticationMarketplace and social monitoringTakedown of fake listings

Trusted by Leading Brands

ITCTATAPigeonKitplyCorteva
140+
Brands Protected
3.5B+
Products Secured
Real-Time
Verification
ISO 27001
Certified
The Problem

The Challenges Facing Beauty Brands

Fakes are made in unregulated conditions and sold on the same marketplaces and social feeds as your genuine range.

01

Harmful ingredients under your name

Counterfeit cosmetics can contain toxic substances such as lead, mercury and arsenic, and cause allergic reactions and eye infections.

02

Buyers cannot tell a fake from the real pack

Good copies of packaging make it hard to spot a counterfeit before it is used.

03

The fakes are sold online

Fake listings and impersonator accounts spread across marketplaces and social media faster than a team can report them by hand.

By the Numbers

Cosmetics Counterfeiting: By the Numbers

Industry figures on the scale of fake beauty and personal care products.

$5.4B

Estimated annual loss to the cosmetic industry from counterfeit sales.

Industry estimate

70%

Share of beauty and personal care brands that suffer from the counterfeit threat.

Industry estimate

20%

Rise in counterfeit incidents in developing countries since 2018.

Industry estimate

Solutions

Acviss Solutions for Cosmetics Brands

Authenticate the pack in the customer's hand and monitor the listings where fakes are sold.

Truviss

Remove fake listings and impersonators

Truviss monitors 5,000+ online marketplaces, social media, app stores and domains around the clock, scanning 500+ data points per listing, and removes counterfeit listings with SKU-level precision.

Learn about Truviss →
Certify

Authentication on every pack

Give each pack a unique, non-cloneable identity. Buyers scan on WhatsApp or the web to confirm they have the genuine product, with no app download.

Learn about Certify →
Bonus

Reward genuine buyers

A scan-to-earn programme turns every authentic scan into a loyalty moment through a brand-owned app, and builds a direct relationship with your customers.

Learn about Bonus →
How It Works

Authenticate. Monitor. Remove.

Cover both places where counterfeiting hurts: the pack in the buyer's hand and the listing on the screen.

Mark every pack

A unique, non-cloneable identity is applied to each product, ready for the customer to scan.

Monitor online 24/7

Truviss scans marketplaces, social media, app stores and domains for fake listings and impersonators.

Remove and learn

Fake listings are taken down and scan data shows where counterfeits are surfacing.

Serum bottle, cream jar and lipstick on a dark surface
Non-cloneable identity on every pack
24/7 monitoring across 5,000+ marketplaces
Alerts on fake and repeat scans
Automated takedowns with human review option
Scan-to-earn loyalty through a brand-owned app
One dashboard for online and offline protection
Book a Demo

See Acviss in Action

Get a walkthrough of pack authentication and online brand protection for beauty brands.

Authentication on your own pack formats
A live look at Truviss marketplace monitoring
How loyalty rewards connect to the same scan
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ISO 27001 Certified3 Granted PatentsGS1 CertifiedGlobal SolutionNon-Cloneable Technology
FAQ

Frequently Asked Questions

Still have a question? Our team can walk you through it for your products.

Yes. Certify authenticates the physical pack, and Truviss monitors marketplaces, social media, app stores and domains for fake listings and impersonators.

More than 5,000 online marketplaces, social platforms, app stores, domains and ad networks, scanning 500+ data points per listing.

No. Verification works through WhatsApp or the web with no app download.

Yes. Bonus adds a scan-to-earn programme through a brand-owned app.