What Is ISO 22383?
ISO 22383 is an international standard that provides guidelines for selecting, evaluating and implementing security features used to protect products against counterfeiting, tampering and illegal diversion. It gives manufacturers a structured, risk-based approach to choosing authentication technologies such as secure QR codes, holograms, non-cloneable labels, serialisation and digital verification systems.
How ISO 22383 Helps Brands
Unlike generic security recommendations, ISO 22383 formalises how brands should design, test and validate their anti-counterfeit features for reliable, scalable protection. Regulators often reference it in policy frameworks for product safety, and applying it strengthens legal defence by demonstrating due diligence.
Example: a cosmetic product line. Following ISO 22383 guidance, the brand selects a non-cloneable label as the primary security feature, adds a secure QR code for digital authenticity checks, includes a tamper-evident seal to prevent refilling, deploys unit-level track-and-trace serialisation and trains field inspectors on standardised verification steps. The result is a complete anti-counterfeit framework aligned with international best practice.
Key Components of ISO 22383
How ISO 22383 Helps Brands
Counterfeiting touches nearly every consumer category. ISO 22383 helps brands:
- Select security features appropriate to the actual threat
- Reduce counterfeit risk through validated technology
- Ensure tamper resistance and authentication reliability
- Align with global best practice for product integrity
- Improve supply chain transparency and compliance
- Strengthen legal defence by demonstrating due diligence
How Acviss Supports ISO 22383 Compliance
Acviss solutions map directly to the standard: non-cloneable authentication features, secure QR-based digital verification through Certify, track-and-trace and serialisation systems, and tamper-evident labels and seals.
Machine vision QC for packaging integrity plus audit logs and traceability reports let brands deploy ISO 22383-aligned protection without building the framework themselves.
Deploy ISO 22383-Aligned Protection with Acviss
Risk-assessed security features, digital verification and audit-ready records in one platform. Built for brands and manufacturers.
Book a Free DemoFrequently Asked Questions
An international standard providing guidelines for selecting, evaluating and implementing security features that protect products against counterfeiting, tampering and illegal diversion, using a structured, risk-based approach.
Six areas: security feature classification (overt, covert, forensic, digital, track-and-trace), a risk assessment framework, implementation guidelines across packaging levels, verification processes, supply chain controls and performance monitoring.
Any brand with counterfeiting or tampering risk: pharmaceuticals, cosmetics and personal care, agro-chemicals, FMCG, electronics, automotive parts, luxury goods and medical devices all apply the standard.
By running a risk assessment, then layering features to match: for example a cosmetics line pairing a non-cloneable label with a secure QR code for digital checks, a tamper-evident seal against refilling, unit-level serialisation and standardised inspector verification steps.
No, it is a guideline standard rather than a mandatory certification, but regulators reference it in product safety frameworks and following it demonstrates due diligence, which strengthens legal position in enforcement actions.
