What Is Scan-and-Earn Programs?
Scan-and-earn programs are consumer engagement systems where customers scan a product's QR code or secure identifier to earn rewards such as cashback, loyalty points, coupons or exclusive offers. Every product interaction becomes a measurable engagement event that builds loyalty while validating authenticity.
Why Brands Use Scan-and-Earn
Scan-and-earn is widely used in FMCG, nutrition, personal care and agro-chemicals to encourage repeat purchases and give consumers a simple digital experience. The model merges authentication with loyalty: incentivising scans also means more products get verified, so counterfeits surface faster.
Consumers get real value from every scan: guaranteed authenticity checks, instant rewards or cashback, a transparent earning history, easy entry into promotions or contests, and access to digital receipts, warranties or product information. That combination of value and trust is what keeps scan rates high enough for the programme to deliver useful data.
How Scan-and-Earn Programs Work
Benefits of Scan-and-Earn Programs
Scan-and-earn turns packaging into an interactive marketing asset:
- Drives repeat purchase behaviour
- Builds deeper consumer loyalty and engagement
- Incentivised scans help detect counterfeits in the field
- Generates first-party customer data
- Strengthens direct brand-consumer communication
- Enables micro-targeted marketing campaigns
How Acviss Enables Scan-and-Earn
Acviss powers scan-and-earn with secure QR and non-cloneable codes that prevent fake scans, real-time authentication before reward allocation, and a campaign engine for rules and reward triggers, all delivered through Bonus.
Consumer wallets, deep-linking journeys for app or web, anti-fraud logic against repeat or fake scan attempts, and analytics dashboards for engagement and ROI keep programmes both rewarding and fraud-safe.
Launch Scan-and-Earn with Bonus
Authenticate, reward and engage in one scan, with anti-fraud logic built in. Built for brands and manufacturers.
Book a Free DemoFrequently Asked Questions
Consumer engagement systems where customers scan a product's QR code or secure identifier to earn rewards such as cashback, loyalty points, coupons or exclusive offers, while the scan simultaneously verifies product authenticity.
Each product carries a secure unique code. The consumer scans it via app or web, the backend verifies authenticity, a reward rule fires based on SKU, batch, region, campaign or scan frequency, and points or cashback are credited to the user's wallet for redemption.
They drive repeat purchases, build loyalty, generate first-party customer data, enable micro-targeted campaigns and incentivise consumers to scan products, which helps brands detect counterfeits in the market.
Guaranteed authenticity checks, instant rewards or cashback, a transparent earning history, easy participation in promotions, and access to digital receipts, warranties or product information.
Nutrition and health supplements, FMCG and beverages, cosmetics and personal care, agro-chemicals and seeds (farmer-focused reward programmes), and home appliances and electronics (campaign-based rewards).
