Definition

What Is Hologram Labels?

Hologram labels are specialised labels that incorporate holographic images or patterns for security, authentication and anti-counterfeiting purposes. They are applied to products, documents or packaging to provide visual verification of authenticity and deter counterfeiters.

Hologram labels: holographic security label for product authentication

How Hologram Labels Work

The holographic images or patterns are created through the interference of light waves, resulting in a three-dimensional appearance that changes with the viewing angle. This makes them difficult to replicate with conventional printing techniques, which is why holograms became an early standard in brand protection.

Hologram labels may contain company logos, serial numbers or other unique identifiers, providing a visually striking and easily recognisable means of authenticating genuine products. They are widely used in pharmaceuticals, electronics, luxury goods and currency. Holograms alone, however, are no longer sufficient: counterfeiters buy generic holograms in bulk, and most consumers cannot tell a genuine hologram from a passable imitation. High-risk categories now pair holograms with serialisation and digital verification.

How Hologram Labels Are Made and Used

1
Holographic Master
A unique optical master is engineered, defining the 3D pattern the label displays.
2
Brand Elements
Company logos, serial numbers or unique identifiers are embedded in the hologram.
3
Application
Labels are applied to products, cartons or documents at packaging stage.
4
Visual Verification
Staff and consumers authenticate genuine products by eye, with no device needed.

Why Brands Use Hologram Labels

Hologram labels give brands an instantly recognisable, device-free authentication layer:

  • Immediate visual verification without a smartphone or scanner
  • Strong deterrent against casual counterfeiting
  • Recognisable trust mark for consumers at the shelf
  • Difficult to reproduce with conventional printing
  • Widely accepted across pharmaceuticals, electronics, luxury goods and currency
  • Combines with digital layers for full protection

Hologram Labels by Acviss: Uniqolabel

Uniqolabel is Acviss's patented holographic security label: distribution and retail staff can authenticate products visually, without any device dependency.

For higher-risk categories, holograms combine with non-cloneable identifiers and secure QR codes, so every unit carries both a visual trust mark and a digitally verifiable identity.

Authenticate at a Glance with Uniqolabel

Patented holographic labels your channel and customers can verify by eye, backed by digital identity when you need it. Built for brands and manufacturers.

Book a Free Demo

Frequently Asked Questions

Specialised security labels that incorporate holographic images or patterns for authentication and anti-counterfeiting, applied to products, documents or packaging so authenticity can be verified visually.

The holographic pattern is created through the interference of light waves, producing a three-dimensional appearance that changes with viewing angle. Conventional printing cannot reproduce this effect, so a genuine hologram is visually distinct from a copy.

Pharmaceuticals, electronics, luxury goods, agro-chemicals, FMCG and currency: any category where consumers or channel partners need a fast visual mark of authenticity.

Not on their own. Generic holograms can be bought in bulk and passable imitations fool most consumers. Modern brand protection pairs holograms with serialisation, secure QR codes or non-cloneable identifiers for digital verification of each unit.

Company logos, serial numbers, batch identifiers and other unique elements, embedded into the holographic design so the label is both a security feature and a recognisable brand mark.