Sealed food and beverage products on a packaging line
Food and Beverages

Protect Your Food and Beverage Brand from Fakes and Refills

Counterfeit food and drink affects consumer health and your brand name at the same time. Acviss gives every pack a unique identity that consumers can verify, and traces every batch through distribution.

Consumer scan verificationBatch traceabilitySeal and cap protection

Trusted by Leading Brands

ITCTATAPigeonKitplyCorteva
140+
Brands Protected
3.5B+
Products Secured
Real-Time
Verification
ISO 27001
Certified
By the Numbers

Food and Beverage Counterfeiting: By the Numbers

An industry estimate for FMCG, plus what unit-level authentication delivered for one Acviss FMCG client.

30%

Estimated share of FMCG products that are counterfeit or spurious, hiding real demand and sales information from manufacturers.Industry estimate

99%

Counterfeits eliminated for a leading FMCG manufacturer after unit-level QR authentication.Acviss case study

175M+

Products protected in the first deployment cycle of that programme.Acviss case study

The Problem

The Challenges Facing Food and Beverage Brands

Easy access to copying technology and weak authentication have given backyard factories room to grow.

01

Refilled bottles and imitated caps

Counterfeiters buy original bottles from the recycling market and refill them with substandard product. Caps are among the easiest parts to imitate.

02

Fake labels consumers cannot spot

Accurate duplication of labels and packaging makes it nearly impossible for a consumer to identify and report a fake.

03

No way to trace a product back

Without a tamper-proof mechanism, consumers cannot trace a product to its seller, and you cannot see where fakes enter.

How It Works

Mark. Trace. Engage.

The same identity on the pack authenticates it, traces it and starts the customer relationship.

Water bottle, foil pouch and jar under a blue scan line

Mark every pack

A unique, non-cloneable identity is applied to each pack, with security on caps and seals where refilling is a risk.

Trace every batch

Origin records movement through the supply chain and flags diversion and gaps.

Verify and reward

Consumers scan to check the pack and earn rewards, and you see scan data by region.

Non-cloneable identity on every pack
Real-time batch visibility and recall management
Geolocated alerts on fake and repeat scans
Brand-owned loyalty app
Analytics on scans and regional demand
Verification with no app download
Case Study · Product Authentication

Leading FMCG Manufacturer

A heritage Indian manufacturer with over 100 years of brand equity was losing revenue to counterfeits in its dealer channels. Acviss deployed unit-level QR authentication across the product range, eliminating 99% of counterfeits and protecting 175M+ products in the first deployment cycle.

Read the case study →
99%Counterfeits eliminated
175M+Products protected

“As a leading manufacturer in a competitive market, protecting our IP was paramount. The solution provided by Acviss, including the mobile app with its multilingual capabilities, has been invaluable in combating counterfeits globally.”

Leading Asafoetida Manufacturer

Book a Demo

See Acviss in Action

Get a walkthrough of authentication, traceability and loyalty for food and beverage brands.

Unit-level authentication on your own pack formats
How Origin traces batches through distribution
How scan data shows demand and counterfeit hot spots
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ISO 27001 Certified3 Granted PatentsGS1 CertifiedGlobal SolutionNon-Cloneable Technology
FAQ

Frequently Asked Questions

Still have a question? Our team can walk you through it for your products.

A unique identity on each pack, together with security on the cap or seal, makes a refilled or imitated pack detectable. Repeat scans are flagged to you.

No. Verification works through WhatsApp or the web with no app download.

Origin includes recall management with batch-level visibility, so you can identify affected stock quickly.

Yes. Bonus runs a scan-to-earn programme through a brand-owned app.