Ask a brand manager who owns grey market diversion and the answer is almost always “marketing” or “legal.” Ask a distributor who is losing margin to the
A brand name isn’t protected just because you’re using it. Until it’s registered as a trademark, anyone else can file for it first, sometimes in a
What-is-Grey-Market-Diversion-How-Indian-Brands-Lose-Revenue-Without-Knowing
When brand managers discover fake versions of their products on Amazon India, the first instinct is often to treat every unauthorized listing as a
If you manage a brand sold on Flipkart, there is a good chance counterfeit versions of your products are already live on the platform. You may not know it
In today’s fast-paced digital world, brands face a critical challenge: capturing and retaining customer attention in just 15 seconds. However, this short
Let us plunge into the simple definition. It is duplication of something (it can be a consumer product, certificates etc,.) which is valuable with the
