Indian Brands Counterfeited Abroad: The Export-Side Problem
TL;DR
16
Oct
Brand Protection
06
Oct
Franchise Network Leakage: When Your Channel Is the Risk
A franchisee is not a distributor. That distinction sounds like semantics until a customer complaint lands on your desk about a product bought at a
29
Sep
Counterfeit Chargers: The Fire-Hazard Brands Can’t Ignore
A counterfeit charger fails in a very specific way. There’s no thermal fuse, the one component whose entire job is to cut power before heat becomes flame.
25
Sep
Return Fraud & Refund Abuse: When a Genuine Product Goes Out and a Counterfeit Comes Back
Roughly 9% of all returns are confirmed fraudulent according to the National Retail Federation, a figure that rises well above 15% once looser abuse and
22
Sep
Quick-Commerce Counterfeit Risk: The Dark-Store Blind Spot
In August 2026, Karnataka’s food safety officials sealed a Zepto dark store in Hoskote. Maharashtra suspended Blinkit facilities in Malad, Dharavi and
21
Sep
Grey Market Diversion Is a Distributor Problem Too; Here’s Why
Ask a brand manager who owns grey market diversion and the answer is almost always “marketing” or “legal.” Ask a distributor who is losing margin to the
24
Jul
How to Reserve and Register a Trademark for Your Brand
A brand name isn’t protected just because you’re using it. Until it’s registered as a trademark, anyone else can file for it first, sometimes in a
22
May
How to Remove Counterfeits on Meesho, IndiaMart and Myntra
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19
May
How to Calculate ROI of Anti-Counterfeiting Investment
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19
May
How Grey Market Diversion Steals Indian Brand Revenue
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