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Supply Chain

Home » Supply Chain
06 Jul
Supply Chain

Counterfeit vs Grey Market vs Unauthorized Sale: What’s the Difference?

  • 6 July 2026
  • Posted by author-avatar Mithileshkumar R Naik
A brand manager gets a complaint: a customer bought their product online, and it turned out to be "fake." Except when the team pulls th...

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What-is-Grey-Market-Diversion-How-Indian-Brands-Lose-Revenue-Without-Knowing
19 May
Brand Protection, Supply Chain

How Grey Market Diversion Steals Indian Brand Revenue

  • 29 May 2026
  • Posted by author-avatar Mithileshkumar R Naik
  • 0 comments
When your product shows up on a marketplace at 30% below your official MRP, your first instinct might be to call it a counterfe...

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