Supply Chain

24 Jul

Where Counterfeit Risk Enters Your Procure-to-Pay Cycle

24 July 2026
Posted by Mithileshkumar R Naik
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Most brands trace counterfeit risk to the marketplace or the retail shelf. In reality, a lot of that risk gets locked in much earlier &...

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06 Jul

Counterfeit vs Grey Market vs Unauthorized Sale: What’s the Difference?

6 July 2026
Posted by Mithileshkumar R Naik

A brand manager gets a complaint: a customer bought their product online, and it turned out to be "fake." Except when the team pulls th...

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19 May

Brand Protection, Supply Chain

How Grey Market Diversion Steals Indian Brand Revenue

29 May 2026
Posted by Mithileshkumar R Naik
0 comments

When your product shows up on a marketplace at 30% below your official MRP, your first instinct might be to call it a counterfe...

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