Most brands trace counterfeit risk to the marketplace or the retail shelf. In reality, a lot of that risk gets locked in much earlier — inside the
If you manage a brand sold on Flipkart, there is a good chance counterfeit versions of your products are already live on the platform. You may not know it
Counterfeit is a big problem. The bigger problem is not knowing what to do about it. But we cannot sit idle, can we? As the grey market grabs us by its
Don’t you hate liars and fake people? Nothing is worse than being backstabbed by a fake friend. Have you tried to secure your sensitive photos on social
Warranty is like a quality assurance given by manufacturers to their customers. Warranty management began as a cost function. But now, the concept of
The National Family Planning Program of India is trying to increase the acceptance of condoms. Despite awareness campaigns, the use of condoms is low. The
Counterfeit products claim many victims. Besides risking the safety of buyers, fake products harm the brand’s reputation. Remedying the damage caused by
Footwear is a necessity, as well as a luxury. It is one of the first accessories that people notice about the wearer. No wonder there is footwear for
