Counterfeit vs Grey Market vs Unauthorized Sale: What’s the Difference?
A brand manager gets a complaint: a customer bought their product online, and it turned out to be “fake.” Except when the team pulls the listing, the
A brand manager gets a complaint: a customer bought their product online, and it turned out to be “fake.” Except when the team pulls the listing, the
When brand managers discover fake versions of their products on Amazon India, the first instinct is often to treat every unauthorized listing as a