Grey Market Diversion Is a Distributor Problem Too; Here’s Why
Ask a brand manager who owns grey market diversion and the answer is almost always “marketing” or “legal.” Ask a distributor who is losing margin to the
Ask a brand manager who owns grey market diversion and the answer is almost always “marketing” or “legal.” Ask a distributor who is losing margin to the
Search “supply chain risk management software” and every result ranks the same handful of categories: supplier financial health, ESG scoring, cyber risk,
Your sales numbers can be healthy and your brand can still be losing money on every single unit. Grey market diversion, stock meant for one region or
What-is-Grey-Market-Diversion-How-Indian-Brands-Lose-Revenue-Without-Knowing