E-commerce Brands · Marketplace Brand Protection

Marketplace Brand Protection for E-commerce Brands

Listing hijacking, fake storefronts, counterfeit product on your brand pages, and below-MAP grey sellers. Truviss monitors your marketplace presence around the clock, alerts your team when violations appear, and packages takedown evidence so your brand protection team can act immediately.

Consumer Protection E-Commerce Rules 2020 FTC STOP Act EU Digital Services Act GS1 / GTIN Truviss Certify
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Acviss Truviss marketplace brand protection
Trusted by
Kitply Corteva ITC Pigeon TATA
80+
Brands Protected
2B+
Products Secured
11+
Countries
ISO 27001
Certified
The Problem at Scale

Marketplace Abuse Is Systematic. Manual Monitoring Cannot Keep Up.

A brand manager checking their Amazon listing every morning is not a strategy. Counterfeit sellers, listing hijackers, and grey market operators work around the clock across dozens of platforms simultaneously. The only way to match that pace is automated monitoring.

$1.8T
Global e-commerce losses annually from counterfeit and grey market goods sold through legitimate marketplaces
OECD
46%
Online consumers who have unknowingly purchased counterfeit goods, often from listings attached to genuine brand pages
OECD / EUIPO
Rs 1 lakh crore+
Annual brand value destroyed in India by marketplace counterfeiting and grey market undercutting
FICCI CASCADE
Where Things Go Wrong

Five Marketplace Threats Your Brand Protection Team Faces

Listing Hijacking

A third-party seller attaches to your listing and ships a fake. The review lands on your product page. Buyers associate the poor experience with your brand, not the hijacker.

Fake Brand Storefronts

Sellers create storefronts using your brand name, logo, and product images. Consumers searching for you find and purchase from a page that has no authorisation to sell your products.

Grey Market Below-MAP

Diverted stock priced 40% below your MAP wins the Buy Box. Your authorised dealers lose margin, question the relationship, and stop supporting your brand in their stores.

Returns Fraud

Buyers purchase genuine product and return fakes. Fake units re-enter your inventory or generate refunds without an authentic unit being returned. Your losses compound with every cycle.

Cross-Border Evasion

Counterfeiters and grey market sellers operate from foreign accounts where your enforcement does not reach. Product ships cross-border and arrives at your customer's address before you can act.

Regulatory Requirements

Four Frameworks That Require Marketplaces to Act on Your Takedown Requests

Regulations in India, the US, and Europe are now placing increasing obligations on marketplaces to respond to brand protection claims. Knowing these frameworks means your takedown requests carry more weight and get faster responses.

INDIA Consumer Protection E-Commerce Rules 2020

E-commerce platforms are required to ensure product authenticity and have a functioning grievance mechanism. Sellers must accurately represent product origin and authenticity. Platforms that fail to act on verified brand complaints face regulatory scrutiny under the Consumer Protection Act 2019.

Truviss evidence packages are formatted to comply with the documentation requirements under India's E-Commerce Rules for takedown notices.
USA FTC Enforcement and STOP Act 2020

The STOP Act expanded customs authority to intercept counterfeits. FTC enforcement actions increasingly target marketplaces that knowingly enable counterfeit sales. Brand evidence submitted through verified brand protection programmes receives priority handling on US platforms.

Certify authentication failure records provide the forensic evidence required for STOP Act seizure requests and Amazon Brand Registry enforcement submissions.
EUROPE EU Digital Services Act 2022

The DSA requires platforms to have notice-and-action mechanisms for illegal content, including counterfeit goods. Very large platforms such as Amazon EU face legally binding response timelines. Non-compliance attracts fines up to 6% of global annual turnover.

Truviss notice packages contain the elements required to trigger DSA compliance obligations on EU-regulated platforms, improving takedown response times.
GLOBAL GS1 / GTIN Product Identity Standards

Platforms including Amazon require GTIN compliance for product listings. Sellers using your GTIN without authorisation are in violation of platform policies and GS1 licensing terms. This is often the fastest route to a listing removal without requiring a full IP complaint.

Certify integrates with GS1 GTIN infrastructure to add cryptographic authentication on top of standard product identity, strengthening GTIN-based enforcement claims.
What Acviss Does

Monitor. Alert. Enforce.

Two products that cover your marketplace brand protection from both ends. Truviss monitors listings and packages evidence. Certify authenticates units and provides the forensic proof that takedowns need.

Marketplace Monitoring
Truviss

Truviss monitors your brand presence across all major marketplaces around the clock. When a violation appears, your team gets an alert with the listing evidence already assembled. No manual searching, no missed violations, no delayed action.

  • 24/7 monitoring across Amazon, Flipkart, Meesho and more
  • Detects listing hijacking, fake storefronts, and below-MAP grey sellers
  • Automated takedown evidence package for each violation
  • Seller tracking across name changes and account switches
  • Social media shop monitoring included
  • Weekly threat intelligence reports for legal teams
Learn about Truviss
Unit Authentication
Certify

Certify gives every unit a unique authenticated identity. When a counterfeit unit appears on a marketplace, the authentication record shows it was never part of your inventory. This evidence strengthens takedown claims significantly beyond a standard brand rights notice.

  • Unit-level QR identity applied at your factory or 3PL
  • First-scan detection for counterfeit returns screening
  • Authentication failure records for legal evidence
  • Batch-level reporting for your brand protection team
  • Consumer scan data by geography and channel
  • Works across all packaging formats and substrates
Learn about Certify

See How Acviss Supports E-Commerce Online Brand Protection

Get a tailored online brand protection plan for your E-Commerce products and channels.

  • ✅ Risk Audit: We map your E-Commerce product, channel, and customer journey.
  • ✅ Live Demo: See Acviss online brand protection workflows on your use case.
  • ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.

Trusted by Leading Brands

Kitply Corteva ITC Limited Pigeon TATA

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FAQ

Questions Brand Protection Teams Ask About Marketplace Monitoring

Truviss monitors all major Indian marketplaces including Amazon India, Flipkart, Meesho, Myntra, Nykaa, JioMart, and Snapdeal, as well as social commerce channels including Instagram Shopping and Facebook Marketplace. For global brands, monitoring extends to Amazon international, eBay, Lazada, Shopee, and other regional platforms. Your coverage scope is configured at onboarding based on where your brand has the highest exposure. Additional platforms can be added at any time from your account settings.
Takedown timelines depend on the platform and the type of violation. On platforms with formal brand protection programmes such as Amazon Brand Registry and Flipkart brand portal, takedowns for clear IP violations typically complete within 24 to 72 hours. For platforms that handle requests manually, timelines run from 5 to 14 days. Truviss tracks the status of every open takedown request and escalates automatically if a platform does not respond within its committed timeline. You see the status of every request in your dashboard in real time.
Yes. Truviss tracks seller behaviour patterns rather than relying solely on seller name matching. When a previously flagged seller closes their account and reopens under a new name, Truviss identifies the new account based on shared product listings, pricing patterns, and account history. The system builds a profile of each offending seller over time so that name changes and account resets do not reset your enforcement progress. This capability is particularly useful for persistent violators who rotate accounts to avoid platform bans.
Each Truviss evidence package includes a timestamped screenshot of the infringing listing, the seller name and store URL, pricing data showing the MAP violation or fake claim, your brand registration or trademark details, and where applicable, an authentication failure record from Certify showing that the listed unit is not part of your authenticated inventory. The package is formatted to match the submission requirements of the target platform, reducing the chance of rejection on procedural grounds and improving your takedown success rate.
Yes. Truviss includes social commerce monitoring as part of the standard coverage. Instagram Shopping, Facebook Marketplace, and WhatsApp Business storefronts are monitored for unauthorised use of your brand name, product images, and trademarks. When a violation is detected on a social platform, Truviss prepares a takedown notice formatted for Meta's rights reporting process. For platforms without a formal takedown mechanism, Truviss documents the violation and provides your legal team with the evidence needed to pursue a cease-and-desist directly.

Your Brand Is on Every Marketplace. Your Protection Should Be Too.

80+ brands across 11+ countries use Acviss to monitor marketplace violations, take down fakes quickly, and protect the pricing integrity that keeps their dealer networks healthy. Book a call and we will show you what your brand protection programme could look like.

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