E-commerce Brands · Consumer Engagement

Consumer Engagement for E-commerce Brands

A post-purchase QR scan drives warranty registration, loyalty points, product content, and authentication in one step. Acviss Certify and Bonus convert a transactional e-commerce purchase into a direct relationship between your brand and your customer.

Post-Purchase Engagement Warranty Registration Loyalty Rewards Certify Bonus
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Acviss Certify consumer engagement for e-commerce
Trusted by
Kitply Corteva ITC Pigeon TATA
80+
Brands Protected
2B+
Products Secured
11+
Countries
ISO 27001
Certified
The E-commerce Engagement Gap

Marketplaces Own Your Customer Relationship. You Do Not Have to Accept That.

When a customer buys your product on Amazon or Flipkart, the marketplace owns the checkout, the fulfilment notification, and the review prompt. You get a sale. They get the customer. A post-purchase QR scan changes that equation by giving you the first direct touchpoint after unboxing.

$1.8T
E-commerce sales globally where brands often have no direct post-purchase consumer connection
OECD
46%
Consumers who have unknowingly bought counterfeit goods online. A scan at unboxing catches this before a bad review is written
OECD / EUIPO
Rs 1 lakh crore+
Annual brand impact from e-commerce counterfeiting in India, much of which starts as a missed engagement opportunity
FICCI CASCADE
How It Works

One QR Scan. Four Things Happen Simultaneously.

Your customer opens the box, sees the QR on the packaging, and scans with their phone camera. No app to download. What happens in the next two seconds is what builds the brand relationship.

01
Authentication Confirmed

The consumer sees instantly that the product is genuine. For categories where fakes are common, this moment builds trust at exactly the right time.

02
Warranty Registration

Warranty is registered automatically using the unit's serial identity. No paper card to fill in. No web form to complete separately. Done in one tap.

03
Loyalty Points Credited

Bonus credits the consumer's loyalty account instantly. The scan becomes the reward trigger, driving repeat scans and repeat purchases across your product range.

04
Brand Content Delivered

Product guides, usage videos, cross-sell recommendations, and care instructions appear in the scan experience. You control this content and can update it without reprinting a label.

What Acviss Does

Turn Every Unboxing into a Brand Moment

Two products that work together to authenticate your product and reward the consumer who bought it.

Authentication + Engagement
Certify

Certify applies a unit-level QR to every product at your factory or fulfilment centre. The consumer scan is the entry point for authentication, warranty registration, and your brand content experience.

  • Unit-level QR on every SKU
  • Instant authentication result on scan
  • Warranty auto-registration on first genuine scan
  • Configurable post-scan brand content experience
  • Scan data dashboard by channel, geography, and SKU
  • First-scan detection flags suspected counterfeit returns
Learn about Certify
Loyalty and Rewards
Bonus

Bonus connects the QR scan to your loyalty programme. Points, cashback, or exclusive content are credited the moment the consumer scans a genuine product. The reward drives the scan. The scan builds the relationship.

  • Instant reward credit on genuine product scan
  • Integrates with your existing loyalty programme
  • Supports points, cashback, discount vouchers, and gated content
  • Works for both DTC and marketplace purchases
  • Consumer identification without mandatory account creation
  • Scan history available for your CRM and marketing teams
Learn about Bonus

See How Acviss Supports E-Commerce Consumer Engagement

Get a tailored consumer engagement plan for your E-Commerce products and channels.

  • ✅ Risk Audit: We map your E-Commerce product, channel, and customer journey.
  • ✅ Live Demo: See Acviss consumer engagement workflows on your use case.
  • ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.

Trusted by Leading Brands

Kitply Corteva ITC Limited Pigeon TATA

Protect Products.Build Trust.

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FAQ

Questions E-commerce Teams Ask About Consumer Engagement

The most effective trigger is a visible in-box card or label callout that tells consumers what they get when they scan, such as warranty registration or a discount on their next purchase. Brands that offer an immediate reward see scan rates between 25 and 40 percent of shipped units. The QR placement also matters. Units where the QR appears prominently on the outer box or on a dedicated authentication card outperform units where the QR is one of many elements on a busy label. Our team provides placement recommendations based on your packaging format during onboarding.
Yes. Bonus connects to your existing loyalty platform via API. When a consumer scans and the product is authenticated, the event is sent to your loyalty system with the consumer's identifier, the product SKU, and the scan timestamp. Your loyalty platform handles the points crediting under your existing rules. If you do not yet have a loyalty platform, Bonus includes a native rewards engine that can run standalone until you are ready to connect to a larger system.
Across e-commerce categories, the content types that drive the highest completion rates are instant rewards, product usage videos under 60 seconds, and personalised re-order prompts. Warranty registration alone, without an incentive, drives lower scan completion than when paired with a reward or exclusive content. The post-scan experience is fully configurable for each SKU and can be updated at any time without reprinting labels. Your marketing team can run seasonal content on existing authenticated stock without any physical packaging change.
Yes. Certify logs the GPS location of every consumer scan. If product authorised for one region is being scanned in a different geography, or if product from a specific batch is generating scans in an area that is not covered by your distribution agreement, that shows up in your dashboard as a geographic anomaly. This often reveals grey market diversion before your sales team spots it through pricing or volume reports. Your brand protection team can set up geo-fence alerts to be notified immediately when a scan falls outside an authorised distribution area.
Yes. The QR is applied at your factory or fulfilment centre before the unit is routed to any channel. Whether the unit ships via your DTC store, Amazon, Flipkart, or a modern trade partner, the authentication and engagement experience is identical from the consumer's perspective. Your dashboard shows scan events broken down by channel so you can compare post-purchase engagement rates between DTC and marketplace orders and adjust your consumer incentive strategy for each channel independently.

Your Customer Bought Your Product. Now Make It Your Relationship.

80+ brands across 11+ countries use Acviss to turn post-purchase scans into direct consumer connections, warranty data, and loyalty growth. Book a call and we will show you what the scan experience can look like for your brand.

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