E-commerce Brands · Grey Market Control

Grey Market Control for E-commerce Brands

Unauthorised sellers with diverted stock are undercutting your MAP and winning the Buy Box while your authorised dealers lose margin. Origin identifies the diversion source in your supply chain. Truviss monitors every listing around the clock and packages takedown evidence before you even ask.

MAP Enforcement Listing Surveillance Diversion Detection Origin Truviss
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Acviss Origin grey market diversion detection
Trusted by
Kitply Corteva ITC Pigeon TATA
80+
Brands Protected
2B+
Products Secured
11+
Countries
ISO 27001
Certified
The Problem at Scale

Grey Market E-commerce Is Eating Into Your Revenue and Margins

Grey market sellers do not need to counterfeit your product. They just need a diverted unit and a marketplace account. By the time your authorised dealers report the undercutting, the damage to your pricing structure is already done.

$1.8T
Global e-commerce losses from counterfeit and grey market goods combined each year
OECD
46%
Online consumers who have unknowingly purchased counterfeit or diverted goods
OECD / EUIPO
Rs 1 lakh crore+
Annual brand and revenue impact in India from e-commerce grey market and counterfeiting
FICCI CASCADE
Where Things Go Wrong

Five Ways the Grey Market Damages Your E-commerce Business

Listing Hijacking

A third-party seller attaches to your marketplace listing and ships a fake or diverted unit. The review lands on your product page saying your quality is poor. You had no involvement in that sale.

Counterfeit Returns

A buyer swaps genuine product for a fake, then returns the fake claiming you sold it. Your team issues a refund for a unit that was never part of your inventory.

Fake Brand Storefronts

Sellers create storefronts using your name, logo, and product imagery. Buyers searching for your brand end up purchasing from pages that have nothing to do with you.

Below-MAP Grey Listings

Diverted stock priced 40% below your MAP wins the Buy Box. Your authorised dealers see the undercutting, lose motivation, and start questioning whether protecting your brand is worth it.

Cross-Border Evasion

Diverted product sells from foreign marketplace accounts that fall outside your enforcement reach. It ships cross-border, clears customs as general merchandise, and arrives at your customer's door.

What Acviss Does

Find the Diversion Source. Monitor Every Listing.

Two products that work together to stop grey market damage at both ends. Origin finds who is leaking stock. Truviss monitors where it lands online and builds the evidence to have it removed.

Supply Chain Traceability
Origin

Every unit carries a traceable identity from your factory through to the end customer. When grey market product appears online, Origin traces the scan history back to the distributor or dealer who diverted it. You get the who, where, and when before you pick up the phone.

  • Unit-level chain-of-custody from factory to retailer
  • GPS-tagged scan events at every distribution node
  • Automatic alert when product scans in an unauthorised channel
  • Pinpoints the diversion node with documented evidence
  • Cross-border diversion detection for multi-market brands
  • Audit trail export for legal and distributor enforcement actions
Learn about Origin
Marketplace Monitoring
Truviss

Your team cannot manually check every marketplace listing every day. Truviss does it around the clock. When a grey market or counterfeit listing appears, your brand protection team gets an alert with the listing evidence already packaged for a takedown request.

  • 24/7 monitoring across major marketplaces
  • Detects below-MAP grey listings and fake storefronts
  • Automated takedown evidence packaging
  • Seller identity tracking across name changes and account switches
  • Social media shop monitoring included
  • Weekly intelligence reports for your legal and sales teams
Learn about Truviss

See How Acviss Supports E-Commerce Track And Trace

Get a tailored track and trace plan for your E-Commerce products and channels.

  • ✅ Risk Audit: We map your E-Commerce product, channel, and customer journey.
  • ✅ Live Demo: See Acviss track and trace workflows on your use case.
  • ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.

Trusted by Leading Brands

Kitply Corteva ITC Limited Pigeon TATA

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FAQ

Questions E-commerce Brand Teams Ask Us About Grey Market Control

Truviss crawls marketplace listings continuously. For major platforms including Amazon and Flipkart, new grey market listings are typically detected within a few hours of going live. Your brand protection team receives an alert as soon as a violation is confirmed, along with the listing URL, seller name, pricing data, and a screenshot of the listing as it appeared at time of detection. This gives your team the information needed to act before the listing builds sales history or review volume.
Truviss can package the takedown evidence automatically and, depending on the platform, submit it directly through the platform's brand protection programme. For Amazon Brand Registry and Flipkart brand portals, automated submissions are supported. For platforms without a direct API, Truviss prepares a complete evidence package in the format required by that platform's manual takedown process. Your team reviews before submission or approves automated submissions in bulk from your dashboard.
Every unit that moves through your authenticated supply chain generates a scan event tied to a GPS location and a distributor identity. When that unit later appears in an unauthorised channel, Origin traces its scan history back through the chain and identifies the last authorised node where the unit was scanned. That is the diversion point. You get the distributor name, the location, the date, and the batch involved. This evidence is sufficient for a formal distributor agreement breach notice or legal action.
Both platforms require proof of brand ownership plus evidence that the specific listing violates your intellectual property or authorised seller policy. Truviss automatically compiles listing screenshots, seller details, price comparison data, and where applicable, authentication scan records showing the listed unit is counterfeit or diverted. For listings involving Certify-authenticated product, the authentication failure record provides additional forensic evidence that strengthens your case significantly compared to a standard brand rights complaint.
Yes. Truviss monitors across all major Indian and global marketplaces from a single dashboard. Your team sees all violations across Amazon India, Amazon global, Flipkart, Meesho, social media shops, and other platforms in one view. You can filter by marketplace, by product category, by violation type, or by geography. Reports are generated weekly or on demand and can be shared directly with your legal or distribution teams.

Your MAP Deserves to Be Enforced. Not Just Monitored.

80+ brands across 11+ countries use Acviss to find diversion sources and eliminate grey market listings before they damage pricing and dealer trust. Book a call and we will show you where your gaps are.

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