Electrical & Lighting · Consumer Engagement

Consumer Engagement for Electrical and Lighting Brands

A consumer unpacks your LED panel at home. They scan the QR, confirm it carries a genuine BIS certification, register the warranty automatically, and download the installation guide. Your brand captures that interaction as a data point instead of losing the consumer to an anonymous purchase.

BIS Certification Warranty Registration Scan to Verify Counterfeit Hotspots Certify Bonus Assist
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Acviss Certify electrical consumer engagement
Trusted by
Kitply Corteva ITC Pigeon TATA
80+
Brands Protected
2B+
Products Secured
11+
Countries
ISO 27001
Certified
The Scale of the Problem

Counterfeiting in Electrical and Lighting Is a Safety and Trust Crisis

When a consumer buys what they believe is your certified product and it fails, they do not blame the counterfeiter. They blame your brand. Consumer engagement built on authentication is the only way to create a direct connection between your genuine product and the consumer who bought it.

$169B+
Annual global market for counterfeit electrical goods and components, threatening brand reputation
ICC BASCAP
1 in 4
LED bulbs sold across Asia-Pacific markets is counterfeit or substandard, hurting genuine brands
Energy Efficiency Asia
30%
Of electrical fires in India involve substandard or fake components linked to known brand names
Bureau of Energy Efficiency
What a Scan Does

One Scan at Purchase Does Four Things for Your Consumer

Most electrical brands have no direct contact with the end consumer after the product leaves the trade channel. The QR on your packaging changes that. Here is what happens when a consumer scans your product label.

✓ BIS Certification Confirmed

The consumer scans and gets an instant confirmation that the product carries a valid BIS licence number and is genuine. If the product is counterfeit, they know before installation. Your brand stays clean.

📜 Warranty Auto-Registered via Assist

The scan triggers automatic warranty registration through Assist. The consumer does not need to fill a card or call a service centre. Your aftersales team gets a verified warranty record linked to the authenticated product unit.

🔎 Installation Guide Delivered Instantly

After verification, the scan page delivers product-specific installation guidance, safety precautions, and compatibility notes. Your brand is helping the consumer get the product working correctly from day one.

📍 Counterfeit Hotspot Data for Your Brand Team

Every scan generates a geographic data point. Your brand team sees which regions or trade channels have the highest counterfeit rates, giving your field team the intelligence to act on the right areas first.

What Acviss Does

Certify Verifies. Bonus Rewards. Assist Supports.

Three products that work together from the same QR scan on your product. Certify handles authentication. Bonus manages loyalty rewards for repeat buyers. Assist automates warranty registration and post-purchase support.

Authentication
Certify

Every product gets a unique digital identity linked to its BIS licence number and production batch. The consumer scans and gets instant verification with no app download required. Your compliance head gets real-time scan data and counterfeit alert reports without calling distributors.

  • Unit-level QR linked to BIS licence number and production batch
  • Consumer scan-to-verify with no app or login required
  • Installation guides and safety data delivered at scan
  • Real-time counterfeit alert map by region and trade channel
  • Tamper-evident labels for switches, bulbs, panels, and cartons
  • Batch reporting dashboard for your QA and compliance teams
Learn about Certify
Loyalty and Rewards
Bonus

Consumers and trade buyers who scan genuine product earn Bonus points automatically. Your marketing team configures the reward catalogue. Electricians and contractors who repeatedly purchase your products can accumulate points across projects, giving your brand a loyalty edge in the trade channel.

  • Points awarded automatically on every genuine product scan
  • Consumer and trade buyer reward tracks run in parallel
  • Configurable reward tiers by product line, region, or channel
  • Redemption via digital vouchers, discount codes, or direct transfer
  • Engagement analytics showing repeat purchase rates by buyer cohort
  • Electrician and contractor-level programme for trade channel loyalty
Learn about Bonus
Warranty and Support
Assist

Warranty registration happens automatically when a consumer scans a genuine product. Your aftersales team gets a verified record with the product's authenticated identity, purchase date, and consumer contact. Fake product cannot register warranty because it fails the Certify authentication step.

  • Automatic warranty registration triggered by authenticated scan
  • Verified consumer record linked to the authenticated product unit
  • Counterfeit products fail authentication and cannot register warranty
  • Safety recall push notifications to all registered consumers
  • Service request logging linked to warranty status
  • Warranty expiry reports by batch and product line
Learn about Assist
"

"This solution is both Unique and 100% Effective. It actually works."

Abhishek JainDirector, K-ONN

See How Acviss Supports Electrical Consumer Engagement

Get a tailored consumer engagement plan for your Electrical products and channels.

  • ✅ Risk Audit: We map your Electrical product, channel, and customer journey.
  • ✅ Live Demo: See Acviss consumer engagement workflows on your use case.
  • ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.

Trusted by Leading Brands

Kitply Corteva ITC Limited Pigeon TATA

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FAQ

Things Electrical Brand Teams Ask Us

No app is required. Consumers scan the QR code using the standard camera on any smartphone. The verification result, warranty registration, and installation guide all open directly in the browser. The experience works on iOS and Android without any software installation. The goal is zero friction at the point of unpacking, which is the highest-intent moment you have with a new consumer.
When a consumer scans a genuine product, the Certify system passes the verified product identity to Assist. Assist prompts the consumer to confirm their name and contact number, then creates a warranty record linked to the authenticated unit. The entire process takes under 30 seconds. Your aftersales team sees the new registration in the Assist dashboard immediately. Because the warranty is tied to an authenticated unit, your service team can instantly verify a warranty claim without calling the consumer back to confirm purchase details.
Yes. Assist maintains a registry of all authenticated products that have been registered by consumers. When a safety recall is issued for a specific batch or model, your team triggers a push notification from the Assist dashboard to all consumers whose registered products are in the affected batch. The notification includes the recall notice, safety instructions, and the service centre contact. Future scans of recalled product also display the recall notice so consumers who have not registered are still notified at the next interaction with the product.
Your Certify dashboard shows scan volume by product, by region, by trade channel, and by time period. You see the geographic distribution of consumer scans, counterfeit alert rates by area, warranty registration rates by batch, and scan-to-registration conversion rates. This data is typically unavailable to electrical brands that sell through distributors and retailers because the end consumer is invisible in the trade chain. Scan data gives you a direct view of which products are being verified, where, and by whom.
Yes. Assist includes standard API integrations with major CRM systems including Salesforce, Zoho CRM, and HubSpot. Consumer warranty registration data can be pushed to your CRM automatically when registration is completed. This means your marketing team can follow up with warranty-registered consumers through your existing CRM workflows without creating a separate database. Custom integrations for other CRM platforms are available and are assessed during the implementation scoping phase.

Turn Every Product Unboxing Into the Start of a Consumer Relationship.

80+ brands across 11+ countries use Acviss to protect their products and build direct consumer trust. Book a call and we will show you how Certify, Bonus, and Assist can work for your electrical product range.

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