Stop Fake Pesticides, Fertilisers and Seeds From Reaching Your Customers
Nearly a third of India's agrochemicals are counterfeit, costing over 10 million tonnes of crop production a year.
Built for agrochemical brands and manufacturers.
Trusted by Leading Brands
The Problem
Counterfeiting Is a 10-Million-Tonne-a-Year Problem
It is a documented, worsening crisis that regulators are now moving to stop.
FICCI CASCADE has found roughly 30% of India's agrochemicals are spurious, sub-standard, or outright counterfeit by value, a share that has kept growing year on year.
Spurious pesticides alone are estimated to have cost India over 10 million tonnes of food production in a single year, hitting farmer incomes directly, not just brand margins.
Independent testing has found roughly 60% of sampled DAP fertiliser failing quality standards, meaning counterfeit or diluted product is reaching fields at scale.
This is not hypothetical. In May 2026, UPL publicly warned farmers about counterfeit versions of its Electron seed treatment after a 2,500-litre seizure in Uttar Pradesh.
2026 alone has seen a Rajkot raid seize ₹25 lakh of counterfeit pesticide impersonating a known MNC brand, plus fertiliser and pesticide rackets broken up in Faridkot, Maharashtra, and Moga.
Agrochemicals move through distributors, wholesalers, and rural retailers before reaching a farmer, creating exactly the kind of gaps counterfeiters exploit.
Industry Reality
The Agrochemical Counterfeiting Crisis in Numbers
End-to-End Protection
How Acviss Secures the Agrochemical Supply Chain
The same track-and-trace approach now being written into India's proposed Pesticide Act and Seed Act.
The Acviss Solution
Four Products. One Platform.
Traceability, authentication, dealer verification, and loyalty, built for agrochemical supply chains specifically.
Track every batch and unit from manufacturing through warehouse, distributor, and agri-dealer, with geofenced territory alerts that flag diversion in real time.
OriginPatented 2D codes on every unit. Farmers verify via WhatsApp with no app download, in Hindi, Telugu, Punjabi, or Marathi, with fake scans triggering instant alerts.
CertifyPatented holographic labels agri-dealers can check visually without any device, critical for Tier 3 markets where digital infrastructure is limited.
UniqolabelTurn every scan into a scan-to-earn loyalty event, building a first-party farmer and dealer data set while driving repeat purchase.
BonusHow It Works
Three Steps to Full Channel Control
Secure every unit
Non-clonable codes and holographic labels go on at the point of manufacture, before the product ever leaves the plant.
Track the full journey
Origin follows every batch through distributors and dealers, flagging diversion or grey-market leakage as it happens.
Verify at the point of sale
Farmers and dealers confirm authenticity with a scan, no app required, closing the loop where counterfeiting actually happens.
Customer Outcomes
Proven Results in Agriculture
In Their Words
"We have seen this track and trace system implemented across companies and have experience partnering with a few, but none have been as successful as Acviss."
"We have worked with Acviss to develop a blockchain solution that has been implemented in Karnataka and we have been very satisfied with the output. With this solution, the farmers have been able to gain benefits. Their incomes have gone up by about 43 per cent because of this traceability app."
Talk to an Expert
See How Acviss Works for Your Brand
Tell us what you manufacture. We'll show you exactly where counterfeit risk enters your supply chain.
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Agrochemical Resources
Go deeper on the specific parts of agrochemical brand protection that matter to you.
Common Questions
What Agrochemical Brands Ask First
FICCI CASCADE estimates roughly 30% of agrochemicals sold in India are spurious, sub-standard, or counterfeit by value, a share that has continued to grow. Fertiliser testing has separately found around 60% of sampled DAP failing quality standards.
Yes. A draft Pesticide Act 2026 would replace the 1968 Insecticides Act with a Central Pesticides Board overseeing the full product lifecycle, manufacture through disposal. A parallel Seed Act 2026 explicitly requires full seed traceability, and Insecticides (Amendment) Rules 2026 mandate digital licensing and record-keeping. Traceability is moving from best practice to legal requirement.
Origin tracks every batch through a multi-tier distribution chain, Certify puts non-clonable authentication directly on the product for farmers and dealers to verify, Uniqolabel adds device-free visual verification for Tier 3 markets, and Bonus turns verification scans into a farmer and dealer loyalty programme.
Yes. Certify verification works over WhatsApp in regional languages including Hindi, Telugu, Punjabi, and Marathi, and Uniqolabel's holographic labels can be checked visually with no device at all.
Yes, this is not hypothetical. In May 2026, UPL publicly warned farmers about counterfeit versions of its Electron seed treatment after a 2,500-litre seizure in Uttar Pradesh, and multiple 2026 raids in Rajkot, Faridkot, and Maharashtra have seized counterfeit stock impersonating known agrochemical brands.
This page covers the agrochemical industry broadly, pesticides, fertilisers, and seeds together, including authentication and loyalty. For a deeper look specifically at end-to-end supply chain track-and-trace for agrochemicals, see our Agrochemical Supply Chain Protection page.
