How Sturlite Achieved 100% Counterfeit Detection and Launched India's First Electrical Loyalty Program
Sturlite, one of India's leading electrical brands, was losing sales to fake products circulating through its 14,000+ dealer network. Acviss deployed non-cloneable product authentication and a custom-branded loyalty rewards program that transformed how Sturlite engaged with dealers and consumers across the country.
Sturlite Rewards, custom-branded loyalty app built on Acviss Bonus
About Sturlite
A Trusted Electrical Brand Facing a Counterfeiting Crisis
Sturlite is one of India's established electrical goods manufacturers, with over 16 years of operation and a product portfolio spanning 100+ categories, from wiring accessories and switchgear to lighting and industrial components. Their products reach households and large infrastructure projects across the country through a dealer network of more than 14,000 points.
That scale also made Sturlite a prime target for counterfeiters. Fake products using the Sturlite name were appearing in markets across India, reaching end users who had no way to distinguish genuine products from imitations. When a fake product failed, the brand took the damage.
Beyond the counterfeiting problem, Sturlite had no direct relationship with the consumers who bought their products at dealer shops. Every sale went through a dealer, and the brand had no visibility into consumer behavior, no feedback loop, and no mechanism to reward genuine buyers for choosing authentic products.
Company Profile
The Challenge
Five Problems with No Existing Solution
Sturlite's leadership identified five distinct problems that were damaging brand equity and limiting growth, problems that existing solutions in the market were unable to address simultaneously.
The Solution
Certify for Authentication. Bonus for Loyalty. One Scan Does Both.
Acviss deployed two integrated products: Certify to give every Sturlite product a non-cloneable identity, and Bonus to build a custom-branded consumer loyalty program called Sturlite Rewards, activated by the same scan that verifies product authenticity.
Non-Cloneable Product Authentication
Every Sturlite product received a unique Phantom Code label, a non-cloneable QR that cannot be photographed or reproduced at any resolution. When a consumer or dealer scans the label, it verifies the product is genuine in under three seconds. If a counterfeiter copies the label and applies it to a fake product, the scan fails immediately. This gave Sturlite a 100% counterfeit detection rate across 14,000+ dealer points for the first time in the brand's history.
Learn About Certify →
Sturlite Rewards: Custom-Branded Loyalty Program
The same scan that verifies a genuine Sturlite product automatically enrolls the consumer in Sturlite Rewards, a custom-branded loyalty program built on the Acviss Bonus platform. Consumers earn points for every authentic product verified, which they redeem for rewards defined by Sturlite. This converted the authentication touchpoint into a consumer engagement mechanism, giving Sturlite its first direct relationship with end buyers independent of the dealer.
Learn About Bonus →The Results
What Changed for Sturlite After Deployment
Within the first deployment cycle, Sturlite's metrics across counterfeit detection, consumer engagement, and revenue growth shifted fundamentally. Here is what the data showed.
Deployment Impact
Detection, Loyalty and Revenue at Scale
Sturlite deployed Certify and Bonus across 14,000 plus dealer points, turning every product scan into both an authenticity check and a loyalty event.
100% detection across the entire dealer network. Every counterfeit label fails instantly on scan.
600,000 plus reward redemptions through Sturlite Rewards, giving Sturlite its first direct consumer relationship.
28% year-on-year CAGR in earnings following authentication and loyalty deployment.
What Brands Say
Trusted by Brands Who Fought Back
Sturlite joins a growing set of brands that stopped counterfeits and won back their market.
"Through Acviss, we have effectively combated counterfeiting issues, significantly improving our brand loyalty. Whenever we faced business problems, Acviss not only brainstormed solutions but also implemented them swiftly."
Abhishek Jain
Director, K-ONN India LLP · Electricals
"The quality of the services rendered has exceeded our expectations, and we truly appreciate the efforts of the Acviss Technologies team in delivering results that align with our goals and requirements."
Rajendra Verma
Biocon Electric · Electricals
"Acviss has been instrumental in helping us solve our counterfeiting issues. Through their vision, they were able to build a comprehensive solution that helped us double our sales."
Raj Gopal Nair
VP Sales, Kitply Industries · Plywood
"Their innovative labels have significantly enhanced our ability to verify the authenticity of our products, giving us and our customers complete peace of mind."
Ankur
Gainz4Ever · Nutraceuticals
"Acviss is helping improve our business operations and future readiness. Their quick response to technical problems and service support stands out."
Chandrashekar Shetty
Lamina Suspension Products · Automotive
Ready to Protect Your Brand Like Sturlite?
Talk to the Acviss team about deploying product authentication and consumer loyalty for your electrical or consumer goods brand.
