How K-ONN Launched 100K Products with 100% Authentication and 1,000+ Loyalty Users in Year One
K-ONN India LLP launched into an electrical goods market where brand-new entrants face an immediate counterfeiting risk, imitation products can appear before a brand is even established. By partnering with Acviss from day one, K-ONN deployed non-cloneable product authentication across 100K products and built a consumer loyalty program that enrolled 1,000+ users in their first year, delivering 30% ROI with zero counterfeit incidents reported.
K-ONN consumer loyalty program built on Acviss Bonus, active from product launch day
About K-ONN India LLP
A New Brand That Chose to Build Trust Before It Became a Problem
K-ONN India LLP entered the Indian electrical goods market as a new brand, launching a product range spanning switches, sockets, wiring accessories, and consumer electrical components. The Indian electrical goods market is characterised by high counterfeiting rates, established brands lose significant revenue annually to fake products, and new brands face the added challenge that imitation products can appear in the market almost simultaneously with the genuine range.
K-ONN's leadership made a strategic decision before product launch: rather than deploy authentication reactively after a counterfeiting problem emerged, they would build product-level authentication into the brand from day one. This meant that every K-ONN product entering the market from the first shipment would carry a non-cloneable identity, giving dealers and consumers a scan-based verification tool before the brand had ever experienced a counterfeiting incident.
In addition to authentication, K-ONN wanted to build a direct consumer relationship from the start, a mechanism to reward genuine buyers and create loyalty that would compound as the brand scaled. Acviss deployed Certify and Bonus as an integrated system: the same scan that verified a genuine K-ONN product automatically enrolled the consumer in a loyalty rewards program, giving K-ONN consumer engagement data and brand loyalty infrastructure from product launch.
Company Profile
The Challenge
Five Challenges Facing Every New Electrical Brand on Day One
K-ONN entered a market where trust is hard-won and counterfeiting is systematic. Their leadership identified five specific challenges that needed to be addressed from the first day of market presence, not addressed reactively after they had already caused damage.
The Solution
Certify for Authentication. Bonus for Loyalty. Built into the Brand from Day One.
Acviss deployed Certify and Bonus as an integrated system active from K-ONN's first product shipment. Every product that left the K-ONN facility was authenticated from launch, and every consumer who scanned a genuine product was automatically enrolled in a loyalty rewards program, creating a brand engagement mechanism that operated independently of dealer relationships or consumer brand history.
100K Products with Non-Cloneable Authentication from Launch Day
Every K-ONN product in the launch range received a Phantom Code label, a non-cloneable QR that cannot be reproduced at any resolution. From the first day of market presence, consumers and dealers could scan any K-ONN product to receive instant verification that it was genuine. If a counterfeiter copied the label and applied it to a fake product, the scan failed. For a new brand, this meant that authenticity was provable from the very first consumer interaction, a trust foundation that brands typically take years to build through market history alone.
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Consumer Loyalty Program Active from the First Scan
The same scan that verified product authenticity automatically enrolled the consumer in K-ONN's loyalty rewards program, powered by Acviss Bonus. Consumers earned points for every genuine K-ONN product they verified, redeemable for rewards defined by the brand. This created a direct consumer relationship independent of the dealer channel, K-ONN had consumer engagement data, loyalty metrics, and repeat purchase incentives from the very beginning of market presence, rather than after years of market establishment.
Learn About Bonus →The Results
What K-ONN Achieved in Year One with Acviss
K-ONN's decision to build authentication and loyalty into the brand from launch delivered measurable results across every target metric within the first year of market presence.
Deployment Impact
A New Brand Built on Verified Authenticity
K-ONN launched under the Rs.300 Crore Kundan Group and deployed Certify and Bonus from day one. The results came in Year 1.
100,000 plus products authenticated and protected from counterfeiting in the first year of operation.
1,000 plus users enrolled in the K-ONN rewards program in Year 1, without any prior loyalty mechanism.
30% increase in ROI directly tied to the combined authentication and loyalty deployment.
"From our initial engagement to now, I have seen Acviss grow immensely as a company. It is full of innovative ideas and has a sharp and strategic approach. Through Acviss, we have effectively combated counterfeiting issues, significantly improving our brand loyalty. Whenever we faced business problems, Acviss not only brainstormed solutions but also implemented them swiftly."
Abhishek Jain
Director, K-ONN India LLP
Ready to Launch Your Brand with Authentication Built In?
Talk to the Acviss team about deploying Certify and Bonus from your first product shipment, build consumer trust and brand loyalty from day one.
