Brand Protection · India

Supply Chain Traceability in India: Track Every Product from Factory to Consumer

Q: Does Acviss's traceability system require retailers and distributors to adopt a new app or technology platform?

No. Acviss is designed around India's existing infrastructure: Certify's non-clonable 2D codes can be verified via WhatsApp camera or a simple web link, and Uniqolabel's physical tamper-evident design requires no technology at all. Retailers and field teams scan codes using their existing smartphones, with no app install, no login, and no learning curve. For distributor and compliance audits, Acviss provides field-level tools and web dashboards to your internal team only; distributors themselves see verification results in real-time but never need to install or learn a new platform.

Q: How do we integrate Acviss traceability with our existing ERP or production systems?

Acviss's Origin platform includes pre-built connectors for SAP, Microsoft Dynamics, and other enterprise ERPs widely used in Indian pharma, FMCG, and export manufacturing. During implementation, our team maps your batch numbering logic, barcode format, and production workflow to our platform's serialization engine; the integration typically takes 2-4 weeks depending on your system complexity. Your production lines continue running normally while batch data is synced in real-time to the Acviss platform and back to your ERP, so compliance teams always have up-to-date traceability information.

Q: What happens if a batch is recalled? How quickly can we identify and isolate affected inventory?

With Acviss, a recall can be executed in hours rather than weeks. The moment a batch is flagged for recall in your compliance dashboard, the system instantly identifies all units carrying that batch code across every distribution point where they've been scanned. Field teams can then verify inventory in the warehouse, isolate affected shipments, and communicate updates to distributors and retailers via the same WhatsApp verification interface consumers use. You get a complete audit trail: which retailer received which units, when they arrived, and whether they've been sold, enabling precise, targeted recalls without disrupting unaffected inventory.

Q: Does Acviss's solution work for products sold through both modern retail and traditional trade channels?

Yes. Our approach is channel-agnostic by design. Modern retailers can integrate with our API or web dashboard for real-time inventory and scan analytics, while traditional-trade retailers and corner shops verify using WhatsApp and simple web links. Uniqolabel's physical tamper-evident aspect also works across all channel types with no digital infrastructure. This dual-channel flexibility is critical for Indian brands, where 80%+ of FMCG and pharma volume still flows through unorganised traditional trade; Acviss ensures traceability doesn't stop at the modern-retail door.

Q: How does Acviss comply with India's CDSCO, FSSAI, and BIS traceability requirements?

Acviss's platform is built to align with each regulator's specific mandates. For CDSCO (pharma), we ensure every unit is serialized at primary and secondary packaging levels, with batch data mapped to your manufacturing records and export documentation. For FSSAI (food), we capture sourcing, batch coding, and shelf-life tracking in audit-ready formats. For BIS (textiles/exports), we provide chain-of-custody documentation and origin verification reports. Our compliance team reviews your batch coding logic, your product mix, and your target markets, then configures the right serialization and audit-reporting workflow upfront, so you're compliant from day one without retrofitting.

CDSCO, FSSAI and BIS requirements demand batch-level visibility. Acviss gives FMCG, pharma, agro and export brands real-time traceability from factory to last-mile retail.

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Connected supply chain warehouse and logistics network in India

The Challenge

Counterfeits Are Hitting Your Brand From Every Direction in India

CDSCO, FSSAI and BIS requirements demand batch-level visibility. Acviss connects real-time traceability across fragmented Indian distribution.

Regulatory Fragmentation Across CDSCO, FSSAI, and BIS Different documentation, timelines and audit protocols create a heavy burden. Acviss aligns batch serialisation, scan workflows and reporting to each requirement.

Multi-Tier Distribution and Data Loss Product data often disappears between agents, wholesalers and small retailers. The resulting gaps enable diversion, counterfeiting and uncontrolled inventory movement.

Speed of Recall and Grey Market Detection Without batch-level records, isolating affected inventory can take weeks. Real-time tracking and field audits help teams identify consignments, act quickly and retain an audit trail.

Choosing an Anti-Counterfeiting Approach for Your India Operation

If Your Production Line Runs at High Speed Origin integrates serialisation and line-side scan validation with existing workflows, helping keep production moving while records stay complete.

If You Have High-Value SKUs in Risk Categories Certify's non-clonable 2D codes and Uniqolabel's tamper-evident labels provide layered authentication for consumers and distributors.

If You Distribute Across Multi-Tier, Mixed Channels WhatsApp and web verification cover informal and organised channels, while dashboards support retail and compliance teams.

If You're Under Regulatory Audit or Export Pressure Machine-readable serialisation, logged scans and on-demand reports help teams prepare for audits and export requirements.

By The Numbers

India's Counterfeit Economy, In Numbers

Top 300

Pharma Brands Under CDSCO Track-and-Trace

CDSCO mandates serialization for top 300 pharma brands and export consignments. Source: CDSCO.

FSSAI

Food Safety Traceability Push

FSSAI requires batch coding and recall-readiness for packaged food manufacturers. Source: FSSAI.

Multi-tier

Supply Chain Checkpoints

Products risk grey-market diversion across multiple intermediaries without end-to-end batch visibility. Source: Industry surveys.

92%

Losses in Unorganised Retail

Pharma and FMCG losses occur in informal channels without batch-level tracking. Source: SCCI/CII Supply Chain Studies.

Heard from Brands

Proven Effectiveness

This solution is both Unique and 100% Effective. It actually works

Counterfeit Elimination

Acviss’s Yellow Label and Origin successfully eliminated our counterfeit threats with complete security across the supply chain.

Sales Growth

Our Production & sales are up, i am extremely happy with Acviss

Global Protection

The comprehensive mobile app solution has been invaluable in combating counterfeits globally.

Responsive Support

Acviss is excellent at resolving challenges quickly. The team always provides a prompt response and goes above and beyond to solve any issues at the earliest.

Seamless Integration

The solution seamlessly integrates with our systems boosting our visibility.

Revenue Growth

We have seen a rise in sales after partnering with Acviss and our customers are happy with the new verification solution.

Service Excellence

We are consistently impressed by the quality of the services rendered, which have exceeded our expectations. We truly appreciate the efforts of the Acviss in delivering results aligning with our goals and requirements.

Professional Service

With a team of well-trained professionals who handle requests directly without passing you around, Acviss delivers prompt responses and unmatched professionalism.

Proven Effectiveness

This solution is both Unique and 100% Effective. It actually works

Counterfeit Elimination

Acviss’s Yellow Label and Origin successfully eliminated our counterfeit threats with complete security across the supply chain.

Sales Growth

Our Production & sales are up, i am extremely happy with Acviss

Global Protection

The comprehensive mobile app solution has been invaluable in combating counterfeits globally.

Responsive Support

Acviss is excellent at resolving challenges quickly. The team always provides a prompt response and goes above and beyond to solve any issues at the earliest.

Seamless Integration

The solution seamlessly integrates with our systems boosting our visibility.

Revenue Growth

We have seen a rise in sales after partnering with Acviss and our customers are happy with the new verification solution.

Service Excellence

We are consistently impressed by the quality of the services rendered, which have exceeded our expectations. We truly appreciate the efforts of the Acviss in delivering results aligning with our goals and requirements.

Professional Service

With a team of well-trained professionals who handle requests directly without passing you around, Acviss delivers prompt responses and unmatched professionalism.

Talk to Our India Team

Tell us where the leakage is, distribution, marketplaces, or both, and we'll show you what stopping it actually looks like.

Batch-Level Supply Chain Traceability

Blockchain and IoT integration for batch-and-unit-level visibility from production to retail, with SAP/Dynamics ERP connectors and CDSCO-aligned serialization workflows.

Non-Clonable Authentication Codes

Patent-backed 2D codes with geotagged scan data. Every unit is a traceability checkpoint; WhatsApp/web verification works across India's organised and informal retail.

Tamper-Evident Security Labels

Unique, tamper-evident labels at packaging point, giving each unit a traceable identity resilient to multi-tier distribution and rough Indian logistics.

Distributor and Retail Audit Trail

Field-level verification and audit tools for distributors and retailers, confirming chain-of-custody across India's dispersed distribution network.

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FAQ

Common Questions

Does Acviss's traceability system require retailers and distributors to adopt a new app or technology platform?

No. Certify codes work through WhatsApp or a web link, while Uniqolabel supports visual verification. Retailers use existing smartphones; your team uses field tools and dashboards for audits.

How do we integrate Acviss traceability with our existing ERP or production systems?

Origin connects with SAP, Microsoft Dynamics and other ERPs. We map batch numbering, barcodes and production workflows so traceability data stays current without disrupting production.

What happens if a batch is recalled? How quickly can we identify and isolate affected inventory?

When a batch is flagged, your dashboard identifies scanned units and distribution points. Teams can isolate affected inventory, update partners and retain a clear audit trail without interrupting unaffected stock.

Does Acviss's solution work for products sold through both modern retail and traditional trade channels?

Yes. Modern retailers can use APIs or dashboards, while traditional trade can verify through WhatsApp, web links or physical labels. Traceability reaches both digital and low-infrastructure channels.

How does Acviss comply with India's CDSCO, FSSAI, and BIS traceability requirements?

Acviss configures serialisation and reporting around your products, records and target markets. Teams receive audit-ready batch, sourcing and chain-of-custody information for relevant CDSCO, FSSAI and BIS requirements.