Anti-Counterfeiting for Paints & Adhesives Brands
A contractor buys what looks like your exterior weather coat. The can has your label. The shade looks close. But coverage fails by Week 4. Your service team gets the call and your brand takes the hit for a product you never made. Acviss stops this at the point of sale.
Counterfeit Paints Are Not a Fringe Issue
The organised paints industry in India is losing market share in the exact geographies where your sales targets sit. Tier 2 and Tier 3 markets are the fastest growing and the most vulnerable. Your brand manager knows this. Now your operations need to catch up.
Five Counterfeiting Methods Hitting Paints Brands Right Now
Counterfeiters empty your branded cans and refill them with inferior pigment and filler at 40-60% below your formulation standards. Coverage is poor. Durability is worse. Your service team gets the complaints.
Your premium interior emulsion label gets replicated at low cost. The underlying product is economy grade from an unlicensed mixer. The dealer does not know. The consumer cannot tell.
Near-expired industrial coatings get repackaged and sold to construction contractors. They fail adhesion tests. The structure is at risk. Your name is in the application record.
Colour lines you have phased out continue circulating in grey channels. Consumers match their walls to a shade you no longer guarantee. Quality inconsistency becomes your problem.
Fake adhesive products with misleading tensile strength claims reach contractors. Their applications fail. Safety and liability fall on your brand.
Four Standards That Make Authentication Non-Optional
Counterfeit paints are not just a commercial problem. They are a compliance problem. When a fake product carries your ISI mark, the legal exposure sits with your brand until you can prove the authentication gap was in the market, not in your factory.
BIS standards for ready-mixed paints and varnishes require product composition, coverage, and performance to meet stated specifications. ISI mark misuse is a criminal offence under the BIS Act 2016. Certify links each product's QR to its BIS licence and batch record for retailer and contractor verification.
The Toxic Substances Control Act and EPA's National VOC Emission Standards govern the chemical composition of architectural coatings. Mislabelled VOC content leads to regulatory action and civil liability. Origin tracks product provenance to ensure only authorised, EPA-compliant product reaches market.
Limits VOC content in decorative paints and vehicle refinishing products sold in the EU. Products must carry VOC content labels. Manufacturers must document supply chain compliance. Certify's digital identity carries the VOC category data in each pack's authentication record.
These ISO standards govern accelerated weathering, adhesion, and film thickness testing for coatings. For export markets, buyers increasingly require ISO test reports linked to specific batches. Origin links each batch's shipment record to its corresponding ISO test documentation.
Three Layers of Protection. One Platform.
Certify handles digital authentication visible to your dealer. Phantom Code adds a covert layer no counterfeiter can replicate. Uniqolabel puts both in a tamper-evident label your packaging line can apply today.
Every can gets a unique digital identity. Your dealer scans it at intake and sees genuine or suspect in under five seconds. Your brand manager sees where scans are happening and where suspicious patterns are appearing.
- Unique QR per unit, generated at production
- Scan-to-verify without app for dealers and contractors
- BIS licence and batch data attached to each code
- Dashboard showing scan geography and anomaly alerts
- Duplicate scan detection to catch refilled cans
- Consumer-facing authentication result in brand voice
An invisible second layer that counterfeiters cannot see, copy, or transfer. When a suspect can comes in for investigation, your enforcement team uses a reader to confirm whether the Phantom Code is present and valid.
- Invisible covert code applied at the printing stage
- Not replicable with standard label printing equipment
- Field-readable by enforcement teams and brand investigators
- Works alongside Certify QR as a dual-layer system
- No visible change to packaging aesthetics
- Provides court-admissible product identity evidence
A tamper-evident label that carries your Certify QR and Phantom Code in a single application. When someone removes it to refill the can, the label destroys itself. The attempt is visible and the empty code is invalidated automatically.
- Tamper-evident void pattern on removal
- Integrated QR and covert code in one label
- Compatible with standard label applicators on filling lines
- Available in can-neck, lid-seal, and flat-label formats
- Custom brand colour and finish options
- Code invalidated on database when tamper is detected
"The solution seamlessly integrates with our systems boosting our visibility."
See How Acviss Supports Paints Product Authentication
Get a tailored product authentication plan for your Paints products and channels.
- ✅ Risk Audit: We map your Paints product, channel, and customer journey.
- ✅ Live Demo: See Acviss product authentication workflows on your use case.
- ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.
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What Paints Teams Ask About Anti-Counterfeiting
Your Brand Is Being Sold Without Your Permission. Let's Change That.
80+ brands across 11+ countries use Acviss to close the authentication gap at dealer level. Book a call and we will show you the fastest path to protecting your top SKUs.
