Stop Counterfeits from Eroding Your Brand
India's FMCG sector loses billions annually to fake products. Acviss gives every unit a unique, non-cloneable identity so consumers can verify instantly, and you can track every product from factory to shelf.
Built for brands and manufacturers.
Trusted by Leading Brands
The Challenges Facing FMCG Brands
From lookalike packaging to grey market diversion, FMCG is one of the most heavily counterfeited sectors globally.
Lookalike packaging floods retail shelves, diverting revenue and putting consumers at risk
Authorised stock gets diverted across regions, undercutting pricing and distributor agreements
Without supply chain visibility, there is no way to trace where products go astray or hold bad actors accountable
FMCG Counterfeiting: By the Numbers
Data from leading research organisations and publications on the scale of counterfeiting in consumer goods.
Estimated annual loss to India's economy from counterfeit goods, with FMCG among the top three most affected sectors.
FICCI CASCADE Report
Estimated value of global trade in counterfeit and pirated goods annually, representing 2.5% of world trade.
OECD / EUIPO, 2019
Share of counterfeit seizures in India belonging to consumer goods and FMCG categories, the highest of any sector.
ASSOCHAM India
Acviss Solutions for FMCG
A complete toolkit built for FMCG brands to authenticate products, trace supply chains, reward consumers, and eliminate fakes at scale.
Certify
Product Authentication
Assign a unique, non-cloneable digital identity to every product unit using secure QR codes, NFC tags, or holographic labels. Consumers verify instantly with a scan. You get real-time intelligence on every genuine and suspicious scan.
Learn About Certify →
Origin
Supply Chain Traceability
Track every SKU from manufacturing to point of sale with real-time scan data at every custody transfer. Origin records the full movement history of your products so you can detect diversion, leakage, and grey market activity before damage spreads.
Learn About Origin →
Bonus
Consumer Loyalty and Rewards
Turn every product scan into a loyalty touchpoint. Bonus lets you run custom-branded rewards programs where consumers earn points for scanning genuine products, driving repeat purchases and creating a direct channel between your brand and end consumers.
Learn About Bonus →
Phantom Code
Non-Cloneable Label Technology
Phantom Code is the underlying technology that makes any product artwork physically impossible to detect via photocopy or replicate. Even if a counterfeiter scans and reprints the label, the Phantom Code detects it unverifiable. The only pack SKU design that defeats high-quality product fake attempts.
See How It Works →
From Factory to Consumer's Hands
Acviss layers authentication and traceability at every point in your FMCG supply chain, giving your brand complete visibility and your consumers complete confidence.
Non-cloneable QR labels applied at the production line without slowing output
Consumer scan verification with an instant result and no app download needed
Real-time supply chain tracking from factory gate to point of sale
Counterfeit alert dashboard to detect and act the moment a fake is scanned
Distributor scan intelligence showing exactly where your products are at every step
Proven Results in FMCG
India's Leading Asafoetida Manufacturer
Established in the late 1800s, this heritage brand was facing a sharp rise in counterfeit cases that threatened generations of consumer trust. Acviss integrated unique QR codes into every product unit, enabling instant consumer verification and full distribution traceability. Counterfeits were virtually eliminated at scale.
View All Case Studies →"As a leading manufacturer in a competitive market, protecting our IP was paramount. The comprehensive solution provided by Acviss, including the mobile app with its multilingual capabilities, has been invaluable in combating counterfeits globally."
Operations Manager
India's Leading Asafoetida Manufacturer
See How It Works for Your Brand
Talk to an expert and get a live walkthrough tailored to your FMCG products and distribution setup.
Frequently Asked Questions
Acviss integrates with your production line to apply unique secure labels or QR codes at scale without slowing down packaging. Our platform handles billions of product identities, making it practical for high-velocity FMCG operations.
Yes. Acviss supports both app-based and browser-based verification. Consumers scan the QR code with their phone's default camera and get an instant result with no download needed.
Yes. Acviss Bonus lets you attach a rewards program to every product scan. When consumers verify an authentic product, they earn points redeemable through a custom-branded app, turning authentication into a recurring consumer engagement channel.
Most FMCG brands are live within 2 to 4 weeks. Our onboarding team handles integration, label design, and distributor setup with minimal disruption to your operations.
Ready to Protect Your Products?
Join FMCG brands that have eliminated counterfeits and gained full visibility over their supply chain with Acviss.
Book a Free Demo