Product Authentication for FMCG Brands
A consumer picks up your product in a kirana store with no way to know if it is genuine. One QR scan, two seconds, a clear result. That is the difference between a brand that protects its consumers and one that hopes for the best.
Trusted by Leading FMCG Brands
The Scale of the Authentication Problem
FMCG counterfeit exposure is not a niche risk. These numbers reflect what your consumers and your brand team are already dealing with.
of FMCG consumers in high-counterfeit markets have unknowingly purchased a fake product in the last 12 months.
Brand Financereduction in counterfeit-related consumer complaints within the first year for brands deploying consumer-facing authentication.
Acviss Client Dataaverage increase in consumer trust scores for FMCG brands that offer visible product verification to their customers.
Kantar Trust in BrandsWhere Your Authentication Gap Lives
These are the five scenarios your brand protection team cannot address with marketing QR codes and manual market visits.
Your Consumer Has No Way to Verify What They Are Buying
In a supermarket there is some accountability. In a kirana store, a distributor's push cart, or a neighbourhood pharmacy, there is nothing. The consumer is buying on trust. If a counterfeit has been in market for six months, that trust has already been eroded silently.
Most FMCG Brands Are Using QR for Marketing, Not Authentication
The QR code on your pack leads to a static campaign page. When a consumer scans it and lands on your brand website, they assume the product is genuine. A marketing QR is not an authentication system. It is a door that counterfeiters can walk through with you.
Returned and Refilled Packs Have No Detection Layer
A used bottle is refilled, resealed, and returned to a retailer or sold through a secondary channel. The packaging is yours. There is no way for a consumer or retailer to know without a digital authentication check. Without a rescan alert, this goes undetected at scale.
Your Field Team Spends Time Verifying Products Manually
Field sales reps and market development executives are identifying suspected counterfeits by eye during distributor visits. This is slow, inconsistent, and does not produce evidence. A scan-based verification tool for your field team replaces this with a consistent, logged process.
Authentication Needs to Work Across 5 Languages and 20 States
Your FMCG brand sells across India in markets with different language preferences, different smartphone literacy, and different retail formats. You need an authentication system that works for a consumer in rural Tamil Nadu the same way it works for one in urban Maharashtra.
Regulations Driving Authentication Requirements
Labelling, batch-level QR, and consumer verification requirements are tightening across every major FMCG market.
Food Safety and Standards Authority of India
FSSAI mandates FSSAI licence number, batch number, and manufacturing date on every food product label. QR-based consumer-facing labelling is increasingly expected as part of FSSAI digital compliance initiatives. Certify's QR label carries all mandatory FSSAI data fields and enables consumer verification at point of sale.
US Food Safety Modernization Act
FSMA Section 204 requires enhanced traceability records for high-risk foods, including lot-level tracking from origin to first receiver. Brands exporting to the US need unit-level authentication and batch records that Certify and Origin provide natively, without retrofit integration into your existing ERP.
European Union Food Traceability Directive
EU Farm-to-Fork requires full supply chain transparency for food products entering European markets, including digital product passports for specific categories. Brands targeting EU retail channels need consumer-accessible product information and batch-level traceability that aligns with Certify's labelling and Origin's chain-of-custody record.
GS1 Digital Link and SGTIN Standards
GS1 Digital Link replaces traditional EAN barcodes with a QR code that carries GTIN, batch, and serial number in a single scan. Modern trade retailers globally are moving to GS1 Digital Link compliance requirements for supplier onboarding. Certify is GS1 Digital Link compatible and generates SGTIN-compliant codes at line speed.
Products Built for FMCG Authentication
Three products that work together. Start with Certify for consumer-facing verification and extend into supply chain traceability and online brand protection.
Certify
Consumer-facing product authentication. One QR scan, a clear genuine or fake result, and no app required.
- Unique QR and holographic label on every pack at line speed
- Tamper-evident seal that cannot be resealed once opened
- Consumer scan result in under two seconds with no app and no login required
- Rescan detection flags previously sold packs being re-circulated
- Field team verification app for market audits with GPS logging
- FSSAI-compliant QR label with batch, manufacturing date, and product information
Origin
Authentication events feed traceability. Every consumer scan becomes a supply chain intelligence point.
- Every consumer scan logged as supply chain event on blockchain
- Scan geography identifies which markets have the highest fake concentration
- Out-of-authorised-geography scan triggers diversion alert
- Batch-level authentication rate dashboard for your supply chain team
- Cold chain status visible at the point of consumer authentication
- Full batch recall triggered from authentication anomaly data
Truviss
Catches fakes that bypass physical authentication by selling online. The channel your field team cannot monitor.
- AI detection of counterfeit FMCG listings on Flipkart, Amazon, Meesho, and Blinkit
- Rogue storefront and brand impersonation identification
- Automated takedown evidence for platform IP workflows
- Grey market price monitoring by platform and category
- Social commerce monitoring on Instagram, WhatsApp, and Telegram
- Weekly brand safety report for your legal and marketing teams
See How Acviss Supports FMCG Product Authentication
Get a tailored product authentication plan for your FMCG products and channels.
- ✅ Risk Audit: We map your FMCG product, channel, and customer journey.
- ✅ Live Demo: See Acviss product authentication workflows on your use case.
- ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.
Trusted by Leading Brands
Protect Products.Build Trust.
Questions About FMCG Authentication
Certify supports multiple verification methods. For consumers with smartphones, QR scan opens a browser verification page with no app needed. For feature phone markets, we support SMS verification via a short code printed on the pack. For retailer-assisted verification in low-literacy markets, the Certify field app lets a shop owner verify on behalf of the consumer.
The consumer sees a verification result page branded to your product. If the product is genuine, they see a clear confirmation with your branding, product information, and an optional engagement layer like a loyalty offer or usage tips. If the product fails verification or triggers a rescan alert, they see a warning and a helpline number. The experience takes under five seconds.
For existing stock, a holographic stick-on label with a unique QR can be applied at your warehouse or at a co-packing facility before the product goes into distribution. This is typically the fastest path to authentication. Line-side printing on new packaging runs in parallel during the stick-on label phase.
Yes. Certify manages SGTIN at unit level, aggregation at case level, and SSCC at pallet level. Wholesale buyers and distributors can scan a pallet and verify the entire consignment against Origin's blockchain record. This is increasingly required by modern trade retailers as part of their supplier onboarding.
Certify handles campaign SKUs, seasonal variants, and limited editions the same as permanent range products. You configure the SKU and production run in the dashboard before printing begins. The authentication codes are generated, applied, and activated automatically. Seasonal products can have time-limited verification windows if needed for your brand's purposes.
Authentication ROI comes from three sources: reduced consumer complaint and recall costs, reduced brand protection team time on manual market surveys, and consumer trust uplift measured through NPS and repeat purchase rate. We provide a quarterly analytics report that your brand team can use to track these metrics. Most clients see measurable ROI within two quarters of deployment.
Give Every Consumer a Way to Know Your Product Is Real.
Book a demo and we will show you how Certify deploys on your specific pack format, language markets, and distribution model.
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