Acviss at the Traceability & Authentication Forum 2025
Advancing Brand Protection and Anti-Counterfeiting Through Collaboration, Policy, and Technology
About the Event
India's Premier Anti-Counterfeiting Forum
Acviss participated in the 6th edition of the Traceability and Authentication Forum (TAF 2025), organised by the Authentication Solution Providers' Association (ASPA) in collaboration with The Rise. Held on 17–18 March 2025 at Eros Hotel, Nehru Place, New Delhi, the forum brought together over 200 policymakers, regulators, brand owners, and technology experts under the theme "Path to a Secure Future – Authentication and Traceability for All."
The two-day forum spotlighted emerging technologies including blockchain, AI-powered authentication, NFC/RFID tracking, holograms, and end-to-end track-and-trace systems — all central to Acviss's product portfolio and brand protection mission.
Acviss at This Event
Showcased Certify and Origin — demonstrating real-time product authentication, QR-based consumer verification, and end-to-end supply chain traceability to brand owners and regulators.
Engaged with government officials, policymakers, and ASPA members to discuss regulatory frameworks around serialization, compliance, and the future of anti-counterfeiting legislation in India.
Connected with brand protection leaders across pharmaceuticals, FMCG, agrichemicals, and consumer goods — forging partnerships to advance traceability adoption at scale.
Event Gallery
Moments from TAF 2025
Counterfeiting is no longer just a brand problem — it is a public safety crisis. TAF 2025 reinforced why collaboration between technology providers, brands, and policymakers is the only path to securing India's supply chains and protecting consumers.
Event Context
About TAF 2025
Event Scale & Reach
TAF 2025 attracted over 200 participants including 40+ industry leaders, government officials, and regulators. Organised by ASPA — India's foremost authentication industry body — the forum represents the largest annual gathering of anti-counterfeiting and traceability professionals in the region.
Industry Focus
The forum spans pharmaceuticals, FMCG, agrichemicals, consumer goods, and packaging — industries where counterfeiting poses the gravest risks to public health, brand reputation, and regulatory compliance. Technologies covered include blockchain, AI, holograms, RFID, and digital track-and-trace.
Strategic Importance for Acviss
TAF is ASPA's flagship annual event — the ideal platform for Acviss to engage directly with brand owners, packaging decision-makers, government regulators, and supply chain leaders who are actively evaluating serialization and authentication solutions.
What Industry Leaders Are Discussing
Key Traceability & Authentication Trends
AI & Blockchain-Powered Authentication
Brands and regulators at TAF 2025 highlighted the shift toward AI-driven detection and blockchain-enabled traceability. These technologies allow real-time fraud monitoring across multi-tier supply chains, reducing grey market leakage and enabling instant product verification at any point in the chain.
Stronger Anti-Counterfeiting Legislation
A major theme at the forum was the urgent call for stricter Indian laws against counterfeiting, with speakers noting that current penalties are insufficient. Industry leaders backed mandatory serialization mandates across pharmaceuticals, agrichemicals, and FMCG — with Acviss solutions directly aligned to these compliance needs.
Consumer Awareness & Phygital Trust
As online counterfeit sales surge — with aggregators accounting for 50% of reported fake purchases — brands are investing in phygital authentication solutions that combine physical packaging integrity with digital scan-to-verify experiences, making authenticity accessible to every consumer regardless of location.
Related Topics
Secure Your Supply Chain with Acviss
Protect Your Brand with End-to-End Traceability & Authentication
Explore serialization, product authentication, track-and-trace, and counterfeit detection solutions trusted by brands across India and globally.
