Acviss at Gifts World Expo 2024
Showcasing Brand Protection and Product Authentication Solutions for India's B2B Gifting and Promotional Products Industry
About the Event
India's Largest B2B Gifting & Promotional Trade Show
Acviss participated in the 25th milestone edition of Gifts World Expo (GWE) 2024, organised by MEX Exhibitions Pvt. Ltd. Held from 25–27 July 2024 at Pragati Maidan, New Delhi, this landmark edition was India's biggest gathering of gifting and promotional solutions professionals — featuring 600+ exhibitors, 30,000+ products, and 3,500+ brands spread across four expansive exhibition halls.
Gifts World Expo is India's most comprehensive B2B trade show dedicated to the gifting and promotional industry — covering gift items, corporate souvenirs, premiums, novelties, mementos, keepsakes, branded merchandise, packaging, and promotional technology. Acviss showcased its brand protection and authentication solutions tailored for gift manufacturers, corporate buyers, and promotional product brands seeking to combat counterfeiting and protect brand integrity.
Acviss at This Event
Demonstrated how Acviss Certify enables gift manufacturers and promotional product brands to embed scannable authentication into packaging and products — protecting premium corporate gifts, branded merchandise, and limited-edition items from counterfeiting and grey market diversion.
Engaged with corporate gift buyers, brand managers, and promotional product companies on the growing threat of counterfeit branded merchandise — showcasing how digital authentication and serialization protect brand integrity and ensure only genuine products reach end recipients.
Connected with 600+ exhibitors and thousands of trade visitors across the gifting value chain — including gift manufacturers, importers, corporate buyers, packaging suppliers, and brand owners — to generate targeted leads and explore partnerships in the B2B promotional products space.
Event Gallery
Moments from Gifts World Expo 2024
Our Team
The Acviss Team at Gifts World Expo 2024
Ashwini
Sales and Marketing
Abhiroop
Sales and Marketing
Counterfeit branded merchandise and promotional products damage corporate brand equity just as severely as fake consumer goods. Gifts World Expo 2024 showed us the gifting industry is ready to invest in authentication — protecting the brands behind every gift that represents a company's identity.
Event Context
About Gifts World Expo
Event Scale & Reach
The 25th milestone edition of Gifts World Expo 2024 featured 600+ exhibitors, 30,000+ products, and 3,500+ brands across four exhibition halls at Pragati Maidan, New Delhi — India's premier convention and exhibition complex. Organised by MEX Exhibitions Pvt. Ltd., GWE is India's biggest and most comprehensive B2B trade show dedicated to the gifting and promotional solutions industry.
Industry Focus
Gifts World Expo covers the full B2B gifting spectrum — corporate gifts, souvenirs, premiums, novelties, mementos, keepsakes, branded merchandise, electronic gifts, home decor, gold and silver gifts, gourmet baskets, handicrafts, stationery, and promotional products. It connects gift manufacturers, importers, exporters, corporate buyers, brand managers, and packaging suppliers.
Strategic Importance for Acviss
India's corporate gifting industry is valued at over ₹25,000 crore and growing — with premium branded merchandise increasingly vulnerable to counterfeiting and grey market diversion. GWE 2024 gave Acviss direct access to gift manufacturers, brand owners, and corporate procurement teams who need authentication solutions to protect the integrity of branded promotional products.
What Industry Leaders Are Discussing
Key Trends in Gifting & Brand Protection
Counterfeit Branded Merchandise
Fake branded gifts, counterfeit promotional products, and grey market merchandise are a growing challenge for India's corporate gifting industry. Companies distributing branded gifts at scale — from employee rewards to client gifting — need authentication solutions to ensure only genuine branded products reach recipients, protecting both brand equity and corporate relationships.
Premiumisation & Authentication of Gift Products
As India's corporate gifting market premiumises — with growing demand for luxury merchandise, limited-edition branded items, and experiential gifts — the need for product authentication is accelerating. QR-based verification and serialized packaging allow premium gift brands to differentiate genuine products, build consumer trust, and prevent counterfeit copies from diluting brand value.
Digital Gifting & Phygital Brand Experiences
The convergence of physical gifting and digital engagement is reshaping how corporate brands interact with recipients. Smart packaging with embedded QR codes, NFC tags, and digital authentication allows gift brands to deliver personalized brand experiences alongside the physical product — creating new touchpoints between brands and recipients while ensuring product authenticity.
Related Topics
Protect Your Brand with Acviss
Secure Your Branded Products with Authentication & Anti-Counterfeiting
Explore product authentication, QR verification, serialized packaging, and brand protection solutions trusted by gift manufacturers and corporate brands across India.
