Lamina product trust at 150K+ scale
Lamina Suspensions needed to protect its nationwide aftermarket presence from counterfeits while building a direct relationship with genuine buyers. Acviss combined product authentication with scan-based loyalty across its product portfolio.
Built for brands and manufacturers.
About Lamina Suspensions
Nationwide reach.
Post-sale visibility.
Lamina operates across multiple automotive suspension product lines and high-volume SKUs. Its wide dealer network created scale, but also made authenticity and end-user engagement harder to see beyond the point of sale.
Protecting trust after products leave the channel
As distribution expanded, Lamina needed a reliable way to help buyers confirm genuine products across its dealer and aftermarket network.
The brand also wanted to understand where customers were scanning products and create a reason for genuine buyers to engage after purchase, without disrupting existing workflows for distributors.
The challenge
Three aftermarket
blind spots
Lamina required protection that could scale with product volumes and distribution, while remaining simple for customers and channel partners to use.
Counterfeit infiltration
Counterfeit products entering the aftermarket risked customer confidence and weakened trust in genuine Lamina products.
No verification visibility
The brand could not see whether end customers were authenticating products or where verification activity was taking place.
Limited post-purchase engagement
Without a direct customer touchpoint, Lamina had no simple way to reward genuine buyers or strengthen relationships after purchase.
The solution
Certify + Bonus.
One scan.
Acviss deployed Certify product authentication together with Bonus loyalty management across Lamina's product portfolio. The implementation preserved the existing distribution workflow while giving every unit a secure, scan-verifiable identity.
- Unique, non-clonable authentication codes on every unit
- Real-time scan-based product verification for end users
- Automatic detection and flagging of fake scans
- Loyalty points issued for genuine product scans
- Centralised dashboard for scan analytics and product mapping
Geographic visibility
Regional scan activity.
Made actionable.
The deployment gave Lamina a clearer view of where genuine customers were engaging and where unusual scan behaviour could signal counterfeit circulation.
- 1Identify high-engagement markets
- 2Detect abnormal scan patterns linked to counterfeits
- 3Optimise channel and enforcement strategies by region
Business impact
From blind spots to
measurable control
Authentication, loyalty and scan analytics gave Lamina stronger signals across products, markets and customers, without adding friction to the existing distribution workflow.
Fake scan detection created clearer indicators of suspicious activity.
Buyers gained instant verification for genuine Lamina products.
Genuine scans created a post-purchase connection with customers.
Scan data supported decisions across markets and product categories.
Your protection story can start here
Talk to Acviss about protecting products, rewarding genuine customers and strengthening aftermarket trust.
