How Kitply Doubled Sales and Prevented ₹120 Crore in Revenue Loss with Acviss Certify
Kitply, one of India's most trusted plywood brands with over four decades of legacy, was losing significant revenue to counterfeit plywood sold under its name at lower prices. Acviss deployed Certify with a QR-based dealer scan app that gave Kitply's field sales team an instant authentication tool, eliminating fake product from the distribution network and delivering measurable sales growth and 30% ROI.
Acviss Certify, dealer-facing QR scan authentication for Kitply products
About Kitply
India's Legacy Plywood Brand Fighting a Systemic Counterfeiting Problem
Kitply Industries is one of India's most established plywood and laminate manufacturers, with over 40 years of operation and a national distribution network spanning contractors, architects, interior designers, and retail timber dealers. Kitply's brand recognition, built on consistent product quality and reliable structural performance, made it a prime target for counterfeiters who could command near-identical prices for inferior products sold under the Kitply name.
Counterfeit plywood was entering Kitply's distribution network through parallel market channels, appearing in markets where genuine Kitply stock was also sold. Contractors and dealers who bought fake Kitply at slightly lower prices were unknowingly installing substandard structural material, creating safety risks and warranty liability that fell on the genuine brand. When a fake product failed in a project, Kitply absorbed the reputational damage.
Kitply's sales team had no tool to help dealers distinguish authentic products at the point of purchase. The company estimated that counterfeit products were displacing genuine sales equivalent to over ₹120 crore annually, a revenue loss that was also compounding as counterfeit-sourced quality complaints eroded dealer confidence in markets where the brand had been dominant for decades.
Company Profile
The Challenge
Five Ways Counterfeiting Was Eroding Kitply's Market Position
Kitply's leadership identified five interconnected problems that were simultaneously damaging revenue, brand trust, and competitive position, all driven by a single root cause: no scalable product authentication system.
The Solution
Acviss Certify: A QR Scan That Proves Every Sheet of Genuine Kitply
Acviss deployed Certify across Kitply's product range, assigning each product a unique Phantom Code label that cannot be photographed or reproduced. Dealers and contractors could verify authenticity instantly through a smartphone scan, and Kitply's sales team received a branded scan app for field authentication and counterfeit reporting.
Phantom Code: The QR a Counterfeiter Cannot Copy
Every sheet of genuine Kitply received a Phantom Code label, a physically impossible-to-photograph QR that fails verification if copied at any resolution. When a dealer, contractor, or consumer scans the label, they receive instant confirmation that the product is genuine. If a counterfeiter copies the label onto a fake sheet, the scan fails. For Kitply's field sales team, the Certify app became the standard tool for on-the-spot authenticity demonstrations, a practical instrument that helped dealers actively prefer genuine stock over counterfeit alternatives.
Learn About Certify →
Counterfeit Intelligence: Mapping Fake Penetration by Market
Every failed scan attempt, where someone scans a copied Kitply label on a fake product, is logged with location data in the Certify dashboard. For the first time, Kitply had a real-time map of counterfeit penetration by region, product category, and distribution channel. This intelligence allowed the brand to prioritise enforcement efforts in high-penetration markets, restructure distributor relationships where fake product was entering the authorised channel, and build an evidence-based case for scaled authentication investment across the full product range.
Learn About Certify →The Results
What Changed for Kitply After Certify Deployment
Across sales performance, revenue protection, ROI, and authentication scale, Kitply's metrics shifted fundamentally following the Acviss Certify deployment. Here is what the data showed.
Deployment Impact
What Changed for Kitply After Deployment
India's foremost plywood brand used Acviss Certify to eliminate counterfeiting across 20,000 plus dealer points.
50% of products sold under the Kitply name were fake at peak. After deployment, counterfeits were identified and removed from the distribution network.
2x growth in sales within the deployment period, tied directly to restored dealer and consumer trust.
30% increase in ROI attributed to the authentication rollout across the dealer network.
"Acviss gave us something we had never had before, a way to prove authenticity in the field, in seconds. Our sales team uses the app at every dealer visit. The counterfeit problem that was costing us crores didn't disappear overnight, but once dealers could see the difference instantly, their buying behaviour changed completely."
Raj Gopal Nair
VP Sales, Kitply Industries
Ready to Protect Your Brand Like Kitply?
Talk to the Acviss team about deploying Certify across your building materials or consumer goods brand to eliminate counterfeits and recover lost revenue.
