Tackling Counterfeit Medicines with Emerging Technology

People trust the pharmaceutical companies not just with their money, but their lives. In the case of counterfeit medicines, the stakes are high. Once cheated, in extreme cases, there may be no further recourse for the consumer. Hence the onus is on the pharmaceutical companies to protect their customers and their brand reputation. With emerging …

Tackling Counterfeit Medicines with Emerging Technology Read More »

Protecting Your Brand from Counterfeiters

Counterfeiting is prevalent in today’s global market. As per the Global Brand Counterfeiting Report, the worldwide counterfeit market is expected to reach 1.82 Trillion USD by the year 2020. With counterfeiters also using advanced technology, one can hardly tell the difference between original and counterfeit products. Counterfeiting has challenged the quality and integrity of the …

Protecting Your Brand from Counterfeiters Read More »

Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin

While the global supply chain has unlocked a myriad of opportunities for businesses worldwide to expand and prosper, it has also enhanced the black market for fake goods and products. This won’t go away anytime soon, and the demand for efficient counterfeit identification will only continue to increase. It is no secret that counterfeit goods …

Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin Read More »

The 5th ‘P’​ Most Marketers Are Missing Out On

The concept of 4Ps in Marketing was introduced by E. Jerome McCarthy in 1960. Since then all marketing professionals have been taught about the 4Ps in their Business schools. The Marketing mix, which includes Product, Price, Place & Promotion have served most of the marketing executives well and have yielded them results. However it’s been …

The 5th ‘P’​ Most Marketers Are Missing Out On Read More »

How Acviss Will Squeeze the Counterfeiter’s World Down to Zero

Let’s define counterfeiting “Exact imitation of something valuable with the intention to deceive or defraud” Let us plunge into the simple definition. It is duplication of something (it can be a consumer product, certificates etc,.) which is valuable with the intention either to spoil once reputation in the market or to make a profit with …

How Acviss Will Squeeze the Counterfeiter’s World Down to Zero Read More »