Automotive · Grey Market Control

Grey Market Control for Automotive Component Brands

Your authorised parts reach unauthorised resellers. Cross-border grey imports carry specs built for different road conditions, voltage ratings, and safety standards. Acviss Origin detects diversion at the geography level. Truviss monitors online grey market listings before they erode your channel.

AIS/BIS FMVSS ECE/UNECE IATF 16949 Origin Truviss
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Acviss Origin automotive grey market control
Trusted by
Kitply Corteva ITC Pigeon TATA
80+
Brands Protected
2B+
Products Secured
11+
Countries
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The Scope of the Problem

Grey Market Parts Are a Safety and Revenue Problem

Grey market parts do not just undercut your authorised dealers. They put drivers in vehicles fitted with components that were never validated for local road conditions. These numbers show how far the exposure already runs.

$45B+
Counterfeit automotive parts traded globally each year
OECD
1 in 4
Aftermarket parts sold in India are counterfeit or grey market
ACMA
10%
Road accidents linked to counterfeit or substandard automotive parts
Industry Research
What Your Team Is Up Against

Five Grey Market Patterns Hitting Automotive Component Brands

Fake Brake Pads

Counterfeit brake pads using your brand name and part number. Friction materials do not meet AIS or ECE standards. Your brand absorbs the liability when they fail.

OE Clones

Components manufactured to look identical to your OE parts, sold through unauthorised channels at a small discount. Buyers believe they are getting the real thing from a cheaper source.

Remanufactured Sold as New

Used or remanufactured parts repackaged and sold as new stock. The parts carry your label but your warranty has not been applied and your QA process was never used.

Spec-Mismatch Grey Imports

Parts approved for one market's voltage, emission, or safety spec diverted to another. The part number matches but the engineering does not. Warranty claims arrive that you cannot honour.

Lubricant Mislabelling

Automotive fluids and lubricants sold under your grade specification using inferior base stock. Engine failures follow. Your technical helpline takes the calls.

Regulatory Requirements

Four Standards Your Compliance Team Is Already Managing

If you supply parts in India, the US, or Europe, at least two of these frameworks govern every part number you ship. Acviss maps to each standard so your team does not need separate systems for separate markets.

INDIA AIS / BIS: Automotive Industry Standards

Safety-critical components including brakes, tyres, lamps, and seatbelts must conform to AIS/BIS specifications. The Bureau of Indian Standards mandates type approval and conformity of production testing. Parts sold outside the authorised channel bypass these checks entirely.

Origin's geography-based scan flagging alerts your team when an AIS-compliant part surfaces in a market outside its approved distribution zone.
USA FMVSS: Federal Motor Vehicle Safety Standards

NHTSA requires that safety-related parts meet FMVSS specifications and carry proper certification marks. Manufacturers are responsible for ensuring their parts are not sold through channels that cannot guarantee compliance status.

Origin's chain-of-custody log shows exactly which authorised distributor was the last scan point before a part surfaced in an unauthorised channel.
EUROPE ECE / UNECE: Vehicle Regulation Framework

UNECE regulations require type-approved parts to carry the e-mark and be traceable through the supply chain. Cross-border sale of parts approved only in one contracting party into another is a regulatory violation.

Truviss monitors pan-European marketplaces for grey listings of your part numbers and packages evidence for platform takedown and regulator notification.
GLOBAL IATF 16949: Automotive Quality Management

IATF 16949 requires documented product traceability from raw material through to customer. Where grey market parts enter the aftermarket, the traceability chain is broken and the IATF audit trail is compromised.

Origin's scan-based chain of custody provides the documented traceability record your IATF auditors require at every distribution node.
What Acviss Does

Detect Diversion. Monitor Listings.

Two products that work together or independently. Origin tracks every part from your factory to the authorised point of sale. Truviss watches online channels for grey listings so your team can act before brand damage compounds.

Traceability and Diversion Detection
Origin

Origin assigns a scan-tracked digital identity to every part. When a component scans in the wrong geography, you get an alert with the distributor, location, and time. Your team knows which distributor was the diversion source before the part reaches a mechanic.

  • GPS-tagged scan events at every distribution node
  • Automatic alert when a part scans outside its authorised zone
  • Distributor-level diversion attribution
  • Cross-border spec-mismatch detection
  • Audit trail for IATF 16949 traceability requirements
  • Works with distributors who have basic smartphones
Learn about Origin
Online Market Surveillance
Truviss

Truviss monitors Indian and global automotive marketplaces for grey market listings of your part numbers. When a grey import listing appears below your authorised price or outside your territory, your brand protection team gets an alert with evidence ready for takedown submission.

  • Monitoring of Indian and global auto parts platforms
  • Grey market listing detection by part number and brand
  • Below-MAP pricing alerts for grey channel sellers
  • Evidence packaged for platform takedown submission
  • Social media monitoring for unauthorised part sellers
  • Weekly threat intelligence reports for legal teams
Learn about Truviss

See How Acviss Supports Automotive Track And Trace

Get a tailored track and trace plan for your Automotive products and channels.

  • ✅ Risk Audit: We map your Automotive product, channel, and customer journey.
  • ✅ Live Demo: See Acviss track and trace workflows on your use case.
  • ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.

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FAQ

Questions Automotive Brand Teams Ask Us

Every scan is recorded with a GPS location, timestamp, and the identity of the scanning account. Origin traces back through the scan history to identify the last authorised node that handled the part before it surfaced in the wrong geography. This gives your distribution head a named distributor and a documented event chain to act on, not just an anomaly report.
Yes. Truviss monitors Indian platforms including IndiaMart, TradeIndia, and automotive aftermarket e-commerce channels alongside global marketplaces. Your part numbers, brand terms, and model fitment descriptions are all tracked. When a grey or counterfeit listing appears, Truviss captures the listing URL, pricing, seller identity, and screenshot evidence so your team can file a takedown without doing additional research.
Alerts trigger in real time at the moment of scan. The moment a part registered for one geography is scanned by a distributor or installer in another, your designated alert recipient receives a notification. You can configure alerts to go to your distribution head, regional manager, or brand protection team depending on the geography involved.
Yes. Origin lets you define authorised distribution zones at the part number, part family, or SKU group level. Parts with region-specific specs such as voltage ratings or emission calibrations can be locked to their approved markets. Any scan outside the defined zone triggers an alert automatically, with no manual monitoring required from your team.
Origin has API connectors that can integrate with major DMS platforms. During implementation, your technical team and ours map the data points your DMS needs to receive, such as scan confirmations, part authentication status, and chain-of-custody records. We also support webhook-based integrations for DMS platforms that expose their own API. Your implementation manager will assess the integration requirements in the scoping phase before deployment begins.

Your Authorised Dealers Deserve a Level Playing Field.

Grey market parts undercut your channel partners and put drivers at risk. Origin and Truviss give your team the visibility to detect diversion and act on it before it becomes a safety or regulatory issue. Book a call and we will show you exactly where your gaps are.

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