Automotive · Brand Protection

Brand Protection for Automotive Companies

A service centre installs what it believes is your genuine brake pad. It is not. Your brand absorbs the liability. Acviss gives your parts a digital identity your channel partners and end customers can verify before installation.

AIS Standards BIS QCO FMVSS ECE Type Approval Certify Origin Truviss
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Acviss Certify automotive brand protection
Trusted by
Kitply Corteva ITC Pigeon TATA
80+
Brands Protected
2B+
Products Secured
11+
Countries
ISO 27001
Certified
The Scale of the Problem

Counterfeit Automotive Parts Are Not an Edge Case

Most parts brands find out they have a counterfeiting problem when a warranty claim arrives for a product they never made, or when a recall investigation traces back to a fake they did not know existed. By that point the damage to your brand is already done.

$45B+
Counterfeit automotive parts sold annually across global markets
OECD / ICC
1 in 4
Automotive spare parts in India's aftermarket may be counterfeit
ACMA Industry Analysis
10%
Road accidents in India linked to substandard or fake spare parts
Ministry of Road Transport and Highways
Where Things Go Wrong

Five Ways Your Brand Gets Pulled Into Someone Else's Failure

Fake Brake Components

Counterfeit brake pads with incorrect friction coefficients pass visual inspection but fail under load. A driver brakes at highway speed. The outcome is not a warranty claim. It is a liability case.

OE Packaging Clones

Counterfeiters replicate your OEM packaging, part numbers, and holographic seals. A service centre installs what they believe is your product. It is not.

Mislabelled Lubricants

Engine oil labelled as fully synthetic with a conventional base oil. The viscosity grade is wrong. The engine wears faster. The consumer blames your brand.

Remanufactured Parts Sold as New OEM

Core parts removed from vehicles, cleaned, and repacked in your OEM packaging. They arrive at dealers alongside genuine shipments and are indistinguishable without unit-level authentication.

Grey Market Spec Mismatch

Parts certified for one regulatory market (e.g. Euro 6) sold in another (e.g. BS4 India) where they are not approved. Your brand gets linked to non-compliant vehicles on road.

Regulatory Requirements

Four Compliance Frameworks Your Brand Already Has to Navigate

If you sell in India, the US, or Europe, at least two of these apply to your parts portfolio right now. Acviss maps to each framework so your brand protection and compliance teams work from one platform instead of four separate systems.

INDIA AIS Standards and BIS Quality Control Orders

Automotive Industry Standards cover safety-critical components including brakes, steering, tyres, and lighting. BIS has issued mandatory QCOs for several categories of auto parts. Non-compliant parts attract recall orders and penalties under the Motor Vehicles Act.

Certify maps each unit to its AIS compliance data, so your aftersales team and the regulator see the same record.
USA FMVSS Federal Motor Vehicle Safety Standards

Safety-critical components must meet FMVSS requirements from the National Highway Traffic Safety Administration. Installing non-compliant parts can void vehicle compliance. NHTSA recall investigations increasingly look at part traceability.

Origin documents chain of custody from certified facility to point of installation, giving your team the audit trail NHTSA expects.
EUROPE ECE/UNECE Type Approval Regulations

Vehicle components sold in Europe require type approval under UN/ECE regulations. The 'e' mark must correspond to a valid approval number. Misuse of e-marks on uncertified parts is a criminal offence across EU member states.

Certify carries the type approval reference in each part's digital identity so every scan confirms the e-mark is valid.
GLOBAL IATF 16949 Automotive Quality Management

The automotive quality management standard requires documented traceability from raw material to finished part. OEMs and Tier 1 suppliers increasingly mandate IATF 16949 compliance from their parts suppliers.

Origin's lot-level tracking satisfies the traceability documentation requirements your OEM customers are now asking for by contract.
What Acviss Does

Authenticate. Track. Monitor.

Three products that address the full surface area of automotive brand risk. Start with the one that matches your most pressing problem and add the rest when you need them.

Authentication
Certify

Every part gets a unique digital identity at the point of manufacture. Your service centre staff and end customers scan and confirm authenticity before installation. Your brand protection team gets the data to act on threats before they escalate.

  • Unit-level QR and DataMatrix code generation at line speed
  • Tamper-evident labels with digital twin authentication
  • Scan-to-verify for mechanics and end customers without an app
  • AIS compliance data embedded in each unit's digital record
  • Batch-level dashboard for your quality and aftersales teams
  • Alert when the same serial number is scanned in multiple locations
Learn about Certify
Traceability
Origin

Know where every part is at every step of the distribution chain. When a recall investigation starts, you pull the full chain of custody in seconds. When a distributor diverts stock to the wrong market, you get an alert before it reaches a workshop.

  • Lot-level traceability from factory to point of sale
  • GPS-tagged scan events at every distribution node
  • Automatic alert when a part scans outside its authorised region
  • IATF 16949 traceability documentation for OEM audits
  • Recall execution support with affected unit identification
  • Distributor compliance reporting for your channel sales team
Learn about Origin
Market Surveillance
Truviss

Your brand protection team cannot manually monitor every online parts marketplace every day. Truviss scans them continuously. When a counterfeit listing appears, they get an alert with the evidence already packaged for takedown submission.

  • Continuous monitoring of online auto parts marketplaces
  • AI detection of counterfeit listings and brand impersonation
  • Evidence packages formatted for platform takedown workflows
  • Grey market diversion alerts by country and sales channel
  • Fake seller identification across social commerce platforms
  • Weekly threat intelligence reports for your legal and IP teams
Learn about Truviss

See How Acviss Supports Automotive Online Brand Protection

Get a tailored online brand protection plan for your Automotive products and channels.

  • ✅ Risk Audit: We map your Automotive product, channel, and customer journey.
  • ✅ Live Demo: See Acviss online brand protection workflows on your use case.
  • ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.

Trusted by Leading Brands

Kitply Corteva ITC Limited Pigeon TATA

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FAQ

Questions Auto Parts Brands Ask Us

Yes. Verification requires only a smartphone camera and a browser. There is no app to download and no account to create. Your mechanic scans the QR on the box, the result comes back in under two seconds, and they know whether the part is genuine before it goes on the vehicle. The same scan gives your brand protection team a data point on where your parts are being used and whether anything looks out of place.
Yes, and that is exactly the problem Origin was built to solve. Each node in your chain scans on dispatch and receipt. Origin captures GPS location, timestamp, and handler identity at each scan event. You see the full chain in one view. When stock jumps from your authorised regional distributor to an unapproved market, the system flags it immediately and your channel sales director can act before the grey market product reaches service centres.
Holograms are copied. It typically takes a counterfeiter six to twelve months to replicate a new hologram design, and less time each subsequent cycle. A physical security feature with no digital verification layer cannot tell you whether the specific unit in front of you has already been scanned somewhere else, or whether its serial number actually exists in your production records. Certify adds a digital twin that physical labels alone cannot provide.
Yes. Certify can embed BIS registration data and AIS compliance references in each unit's digital record. When a BIS inspector or your own quality team scans the part, the compliance record comes up alongside the authentication result. This gives your team a single scan that answers both the authenticity question and the regulatory compliance question at the same time.
Truviss generates an alert within hours of detecting a suspicious listing. The alert includes a timestamped screenshot, the listing URL, seller profile data, and a product comparison analysis. For platform takedowns, we format the evidence to match the IP violation workflows of major auto parts marketplaces. Your brand protection or legal team gets everything they need to file the takedown without additional research.
Yes. Origin's lot-level traceability means you can identify exactly which units from an affected batch have already moved downstream, where they are, and which distributors and dealers hold them. Your aftersales team can push notifications to every distribution point that scanned affected stock. This shortens the time between recall decision and completed execution, which matters when the parts in question are safety-critical.

Every Fake Part That Reaches a Workshop Is Your Brand's Problem.

80+ brands across 11+ countries use Acviss to protect their products, stay compliant, and keep counterfeit parts out of their authorised channel. Book a call and we will show you where your gaps are.

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