Anti-Counterfeiting Solutions in the USA: Protect Your Brand Across America's Largest Import Market

US Customs and Border Protection seized counterfeit goods with a record MSRP in FY2024, up 95% year-on-year, with apparel, footwear, electronics, and pharmaceuticals among the hardest-hit categories. E-commerce marketplaces and small parcel shipments now drive the majority of counterfeit entry into the US. Acviss provides product authentication, online marketplace enforcement, and supply chain traceability for brands defending US market share.

Amazon and Walmart Marketplace Fakes Undercut Authorized Channels. E-commerce marketplaces have become the primary vector for counterfeit goods to reach US consumers, often with vendor accounts that bypass traditional vetting. Your authorized resellers face constant price pressure from fake sellers with no overhead, while your brand absorbs the reputational damage and customer refund liability. Marketplace takedown notices require proof of infringement and can take weeks, leaving unauthorized listings live long enough to capture sales.

CBP Cannot Inspect the Volume of Small Parcels Entering US Borders. E-commerce growth has exploded the volume of small shipments arriving at US ports and sorting hubs, far exceeding CBP's inspection capacity. Two-thirds of counterfeit goods now arrive via mail and parcel, a distribution channel CBP cannot fully monitor. Without product-level authentication, counterfeit goods pass through ports undetected and reach warehouses and consumers before any customs action is possible.

Regulatory and Warranty Exposure Grows as Counterfeits Scale. Counterfeit pharmaceuticals, electronics, and auto parts pose direct safety and liability risk to your consumers and your company. FDA and FTC increasingly hold brands accountable for counterfeit versions of their own products sold through authorized channels, creating compliance exposure. Warranty claims on fake products, negative reviews from failed fakes, and potential recall liability add up to material costs that product authentication can prevent.

If your brand sells through Amazon, Walmart, or other high-volume marketplaces. Marketplace counterfeiters exploit the speed of listing approval and rely on delayed enforcement. Acviss provides real-time marketplace monitoring to surface infringing SKUs within hours of listing, automated takedown coordination to accelerate removal, and post-takedown tracking to ensure listings stay down. The combination of visible on-pack authentication (customers can verify before purchase) and backend enforcement data gives your marketplace teams the proof and speed required to keep fake listings below visibility threshold.

If you distribute safety-critical or regulated products. FDA-regulated items, safety-critical automotive components, and electronics with warranty implications cannot rely on customs alone. Acviss embeds authentication directly into the product or packaging, allowing field teams, retailers, and logistics partners to verify authenticity at handoff. For regulated categories, blockchain-backed traceability documentation provides the audit trail required for FDA compliance and recall coordination, protecting your brand from liability if counterfeits reach end users.

If your supply chain spans multiple regions or authorized distributors. Grey-market resellers and parallel importers exploit supply chain opacity to source from low-cost regions and undercut authorized channels. Acviss traceability tracks every authenticated product from manufacture through authorized distribution, flagging any unit that surfaces outside the expected supply chain. This visibility lets you identify leakage points, enforce distributor contracts, and prevent authorized stock from being diverted to price-cutting resellers.

If you're defending both DTC and authorized retail channels simultaneously. Brands with direct-to-consumer operations and authorized retail partnerships face channel conflict when counterfeiters appear on both. Acviss provides unified visibility across your DTC site, authorized retailers, and third-party marketplaces, letting you respond to counterfeit activity with consistent enforcement regardless of channel. Your customers see the same authentication on all authorized channels, reinforcing brand authenticity while you coordinate takedowns and block unauthorized resellers.