Agrochemicals · Consumer Engagement

Consumer Engagement for Agrochemical Brands

A farmer scans your pesticide label, verifies it is genuine, gets the right application guidance, and earns loyalty points. All in one scan. Acviss turns your product label into a direct channel to the farmer who uses it.

Farmer Loyalty Scan to Verify Application Guidance Counterfeit Hotspot Data Certify Bonus
Book a Demo Explore Certify
Acviss Certify agrochemical consumer engagement
Trusted by
Kitply Corteva ITC Pigeon TATA
80+
Brands Protected
2B+
Products Secured
11+
Countries
ISO 27001
Certified
The Scale of the Problem

Counterfeit Agrochemicals Reach Farmers Every Season

A farmer who uses a counterfeit pesticide does not just lose the crop. They lose trust in your brand for years. Consumer engagement built on authentication gives you the data to find counterfeit hotspots and the tool to win back farmer confidence.

$50B+
Counterfeit pesticide market annually, affecting crop yields and farmer incomes worldwide
FAO / UNODC
25%
Estimated share of pesticides sold in developing markets that are counterfeit or substandard
UNODC / WHO
40%+
Crop yield loss farmers report when unknowingly using fake agrochemicals in their fields
FAO
What a Scan Delivers

The Moment a Farmer Scans Your Label, Four Things Happen

Most agrochemical brands have no direct touchpoint with the farmers who use their products. The QR on the label changes that. Here is what a scan-to-verify experience gives both the farmer and your brand team.

✓ Authenticity Verified Instantly

The farmer scans and gets a confirmed genuine or warning result in seconds. No app, no login, no delay. If the product is counterfeit, the farmer knows before they apply it to their crop.

📚 Application Guidance and Safety Data

After verification, the scan page displays product-specific usage instructions, safety precautions, recommended dosage, and re-entry intervals. Your brand is helping the farmer get the result they paid for.

🆕 Loyalty Points Earned on Every Genuine Scan

Farmers who scan genuine product accumulate Bonus points automatically. They redeem for input discounts, equipment vouchers, or digital cash. Repeat purchases from farmers who are enrolled in Bonus consistently outperform those who are not.

📍 Counterfeit Hotspot Data for Your Brand Team

Every scan gives your brand protection team a data point. Districts with high counterfeit alert rates or abnormal scan patterns show up on your dashboard. Your field team can investigate the right geographies instead of working blind.

What Acviss Does

Certify Authenticates. Bonus Builds Loyalty.

Two products that work from the same scan on your label. Certify handles the verification and content delivery. Bonus handles the reward programme. Your farmer gets both without opening a second app or filling a registration form.

Authentication
Certify

Every pesticide or herbicide pack gets a unique digital identity. The farmer scans and gets instant verification with product guidance. Your marketing team gets scan data by geography. Your brand protection team gets counterfeit alerts before the field team even knows there is a problem.

  • Unit-level QR and tamper-evident label on bottles, sachets, and pouches
  • Instant genuine or counterfeit result without app download
  • Application guidance, safety data, and crop tips on the scan page
  • Real-time scan map with counterfeit alert hotspots by district
  • CIR registration number linked to each pack's digital identity
  • Batch reporting dashboard for QA and brand protection teams
Learn about Certify
Loyalty and Rewards
Bonus

Farmers who scan genuine product earn points. Your team configures the reward catalogue. Farmers redeem via a simple mobile interface in their preferred language. The programme runs in the background without requiring your sales team to manage it manually in the field.

  • Points awarded automatically on every verified genuine scan
  • Configurable rewards by product, region, or season
  • Redemption via digital vouchers, UPI transfer, or input discounts
  • Multilingual interface for regional farmer markets
  • Dealer reward track for verified point-of-sale scans
  • Engagement analytics showing repeat scan rates by farmer cohort
Learn about Bonus
"

"Acviss's Yellow Label and Origin successfully eliminated our counterfeit threats with complete security across the supply chain."

QA HeadFMC Corporation

See How Acviss Supports Agro Consumer Engagement

Get a tailored consumer engagement plan for your Agro products and channels.

  • ✅ Risk Audit: We map your Agro product, channel, and customer journey.
  • ✅ Live Demo: See Acviss consumer engagement workflows on your use case.
  • ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.

Trusted by Leading Brands

Kitply Corteva ITC Limited Pigeon TATA

Protect Products.Build Trust.

First name is required.
Last name is required.
Enter a valid phone number (digits only, min 6).
Please use your work email address (no Gmail, Yahoo, etc.).
Please enter your full company name (min. 5 characters).
Your role is required.
Please select what you are looking for.
Please tell us briefly how we can help.

Secure submission. No spam. Our team responds within 24 hours.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

FAQ

Things Agrochemical Brand Teams Ask Us

Scan rates vary by market and by how the reward is communicated at the point of sale. In markets where dealers actively tell farmers about the loyalty points on offer, scan rates consistently exceed 30% of units sold. The key driver is the reward incentive, not the authentication message. Farmers scan to earn the reward and the verification happens automatically as part of the same action. Your Bonus implementation includes guidance on how to brief your dealer network so the scan behaviour takes hold in the field.
Yes. The scan page language can be set based on the farmer's phone language settings or based on the geographic region of the scan. Your team uploads content in each required language through the CMS. A farmer scanning a product in Tamil Nadu sees Tamil content. A farmer in Maharashtra sees Marathi content. The same QR serves the right language without any action from the farmer. Common supported languages include Hindi, Marathi, Tamil, Telugu, Kannada, Bengali, and English. Additional languages can be added based on your market requirements.
Bonus is designed for rural redemption. Farmers can redeem points via UPI transfer direct to their mobile number, via retailer-level input discounts at the dealer's point of sale, or via digital vouchers that work offline. Farmers in areas with limited banking access can redeem through a dealer who acts as an agent for the redemption. Your team configures the redemption channels that fit your distribution model. The Bonus back-end handles the accounting and fraud prevention regardless of which redemption path the farmer uses.
Yes. Your Certify dashboard shows scan results by district and state, with counterfeit alert rates overlaid on a geographic heat map. You can filter by product, by batch, or by time period. Districts where counterfeit alerts exceed a threshold you define trigger automatic notifications to your brand protection or field sales team. This is often the earliest signal your team has of a counterfeiting problem in a specific geography, well before a farmer complaint reaches your helpline.
Yes. Certify labels are available in formats suitable for sachets and foil pouches including small-format QR codes that can be printed within the existing label design, holographic tamper-evident labels that adhere to laminate pouches, and heat-seal labels for sachets with limited flat surface area. For very small format packaging, your implementation manager will assess the available surface area and recommend the right label type before production. Agrochemical-grade adhesives are used to ensure labels survive handling in distribution and in-field storage conditions.

Give Farmers a Direct Line to Your Brand at the Moment They Need It Most.

80+ brands across 11+ countries use Acviss to protect their products and build direct farmer loyalty. Book a call and we will show you how Certify and Bonus can work for your pesticide or herbicide portfolio.

Book a Demo Explore Bonus