Agriculture · Product Authentication

Product Authentication for Seeds and Agri-Inputs

A farmer plants your seed. The season ends with 40% lower yield. Your quality team knows your seed passed every test. A visual inspection of the packet finds nothing wrong. It was a fake. Acviss gives every pack a digital identity that no counterfeiter can copy.

PPV&FR Act Federal Seed Act EU Common Catalogue ISTA Certify Phantom Code
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Acviss Certify product authentication for agriculture
Trusted by
Kitply Corteva ITC Pigeon TATA
80+
Brands Protected
2B+
Products Secured
11+
Countries
ISO 27001
Certified
The Numbers Are Hard to Ignore

Fake Agri-Inputs Pass Visual Checks Every Time

Visual inspection at the retailer or dealer level cannot tell a genuine seed packet from a counterfeit one. The counterfeiter's goal is to make the packaging identical. Only digital authentication gives you and your farmers a check that counterfeit packaging cannot pass.

$9B+
Annual value of counterfeit seeds in global markets, destroying livelihoods and crop seasons
FAO
30-50%
Counterfeit seed penetration in some sub-Saharan African and South Asian markets
USAID / FAO
₹2B+
Estimated losses to Indian farmers annually from fake seeds, fertilisers, and crop inputs
NSAI
Where Authentication Fails

Five Ways Counterfeit Agri-Inputs Pass Your Current Checks

Mislabelled Seed Variety

A farmer plants what the packet says is a high-yield hybrid. Harvest comes in 30% below expectation. Lab tests show the seeds were open-pollinated stock in hybrid packaging. A full season is gone.

Refilled Certified Seed Packets

Empty packets from certified batches get refilled with low-grade seed. The certification tag is intact. The germination rate is not.

Fake Crop Protection Inputs

Fungicides and insecticides with the right brand label but a fraction of the stated active ingredient. Crop diseases go untreated. The brand gets blamed for poor efficacy.

Tampered Germination Certificates

State seed certification agency test reports are forged or altered to show passing germination rates for substandard lots. Wholesalers accept the lot without physical testing.

Subsidised Seed Diversion

Government-subsidised seed for marginalised farmers is diverted and sold at market price in non-target areas. The subsidy scheme fails. Your brand gets associated with fraud.

Regulatory Requirements

Authentication Meets the Requirements of Every Major Market

Seed variety authenticity and product labelling accuracy are legal requirements, not just quality standards. Acviss maps to the key regulatory frameworks in India, the US, Europe, and international markets so your authentication infrastructure satisfies both your customers and your regulators.

INDIA PPV&FR Act 2001

The Plant Varieties Protection and Farmers' Rights Act protects registered seed varieties and makes unauthorised production or sale of protected varieties a civil and criminal offence. State seed licensing adds another layer of compliance.

Certify links each seed packet QR to its PPV&FR registration so dealers and farmers can verify variety authenticity instantly.
USA USDA APHIS Federal Seed Act

The Federal Seed Act requires accurate labelling for germination percentage, purity, and variety name on all seeds sold in interstate commerce. Mislabelling is a federal offence.

Origin logs each seed lot's movement from breeder to farmer, creating a verifiable chain that maps to Federal Seed Act labelling requirements.
EUROPE EU Common Catalogue Directive 2002/55/EC

Only varieties listed in the EU Common Catalogue or national variety lists can be marketed within the EU. Each variety must meet DUS criteria: Distinctness, Uniformity, and Stability.

Certify's digital variety identity can be tied to the EU variety catalogue entry for instant retailer verification.
GLOBAL ISTA Orange International Rules

The International Seed Testing Association's rules govern seed sampling, testing, and certification for international trade. ISTA certificates are required for seed imports and exports across 75+ countries.

Origin tracks lot provenance and sampling records in a format consistent with ISTA documentation requirements.
What Acviss Does

Visible Authentication. Covert Authentication. Both at Once.

Certify gives every pack a QR-based digital identity that farmers and dealers can verify in seconds. Phantom Code adds an invisible authentication layer that counterfeiters cannot detect or replicate. Together they close every gap a single-layer system leaves open.

Digital Authentication
Certify

Every pack gets a unique serialised QR tied to your production data. Farmers scan to verify in seconds. Duplicate codes are flagged. Your QA team sees every scan event and every failed authentication on the dashboard.

  • Unique serialised QR per pack unit
  • Farmer scan-to-verify with no app or login needed
  • Duplicate and counterfeit scan detection in real time
  • PPV&FR variety registration linkage per pack
  • Works on feature phones via SMS verification
  • Batch reporting dashboard for QA and compliance teams
Learn about Certify
Covert Authentication
Phantom Code

A hidden authentication layer embedded in your packaging that is invisible to counterfeiters and undetectable with standard printing equipment. When a sophisticated counterfeiter cracks your visible security, Phantom Code is the second check they cannot pass.

  • Invisible to the naked eye and to standard copy equipment
  • Readable only by authorised Acviss verification tools
  • Works alongside Certify QR for layered security
  • Field-level verification for distributor and dealer audits
  • Ideal for premium hybrid varieties and branded biopesticides
  • No packaging redesign needed for integration
Learn about Phantom Code
"

"Acviss's Yellow Label and Origin successfully eliminated our counterfeit threats with complete security across the supply chain."

QA HeadFMC Corporation

See How Acviss Supports Agriculture Product Authentication

Get a tailored product authentication plan for your Agriculture products and channels.

  • ✅ Risk Audit: We map your Agriculture product, channel, and customer journey.
  • ✅ Live Demo: See Acviss product authentication workflows on your use case.
  • ✅ Tailored Rollout: Get a practical deployment plan for your products and existing systems.

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FAQ

Things Brand Protection Teams Ask Us About Authentication

Each Certify QR code is a single-use serialised identifier. The moment a pack is legitimately opened and the code is scanned for first use, that code is marked as consumed in the system. If the empty packet is refilled and the same code is scanned again by a farmer or dealer, the system returns a failed verification and logs the second scan location as a suspected counterfeit incident. Your brand protection team gets the alert with the geographic coordinates.
Yes. Certify supports multi-stage verification. Dealers and stockists can scan at the point of receiving stock to authenticate before it enters their inventory. Farmers scan at point of purchase. Each stage is logged separately. Your distribution team can see which nodes are receiving genuine stock and which nodes have authentication failures, giving you a map of where in your distribution chain the infiltration is happening.
Holograms are a known security feature and counterfeiters in mature markets have the equipment to replicate them at scale. Phantom Code adds a layer that is invisible and undetectable with any standard equipment available to counterfeiters. The two work together. The hologram catches casual fakes. Phantom Code catches the sophisticated ones. In high-value seed markets where counterfeiting is organised and well-funded, you need both.
Yes. Certify QR codes can be applied to labels, tamper-evident cap seals, and secondary carton packaging for liquid pesticides, fungicides, and fertilisers. Phantom Code is compatible with label printing processes for bottles and cans. The authentication workflow for the end user is identical regardless of pack format. Your QA team manages everything from the same dashboard.
The system generates a regional alert that surfaces in your brand protection dashboard with the concentration of failed scans, the product SKUs affected, and the GPS cluster of scan events. Your field team can act on this intelligence immediately. Most clients use this data to prioritise dealer audits and enforcement actions in the areas where counterfeiting is concentrated rather than doing blanket market sweeps.
Deployments are typically phased by product priority. Your highest-value or most-counterfeited SKUs go live first, usually within 8 to 12 weeks from contract signing. Additional SKUs are onboarded in subsequent phases. If you are approaching a planting season, we can assess your current packaging line setup and tell you immediately whether a priority-SKU fast-track is viable for your timeline.

Make Your Products the Only Ones That Can Pass the Check.

80+ brands across 11+ countries use Acviss to authenticate their products and protect farmers from fakes. Book a call and we will show you how to build authentication into your existing packaging without disrupting production.

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