Scan-and-Earn Programs
What Are Scan-and-Earn Programs?
Scan-and-Earn Programs are consumer engagement systems where customers scan a product’s QR code or secure identifier to earn rewards such as cashback, loyalty points, coupons, or exclusive offers.
These programs turn every product interaction into a measurable engagement event, helping brands build loyalty while validating product authenticity.
Scan-and-earn is widely used in FMCG, nutrition, personal care, and agro-chemicals to encourage repeat purchases and provide a seamless digital experience for consumers.
How Scan-and-Earn Programs Work
- Each product carries a secure, unique code.
- The consumer scans the code using a mobile app or web link.
- The backend verifies the product authenticity.
- A reward rule is triggered based on:
- product SKU
- batch
- purchase region
- campaign type
- frequency of scans
- Points, cashback, or rewards are added to the user’s wallet.
- Consumers redeem rewards through integrated redemption workflows.
This model merges authentication with loyalty, promoting trust and engagement simultaneously.
Why Brands Use Scan-and-Earn Programs
- Drives repeat purchase behavior
- Builds deeper consumer loyalty
- Provides tangible value for genuine buyers
- Incentivizes consumers to scan products, helping detect counterfeits
- Generates new first-party customer data
- Strengthens brand-consumer communication channels
- Enables micro-targeted marketing campaigns
Scan-and-earn turns product packaging into an interactive marketing asset.
Benefits for Consumers
- Guaranteed authenticity checks
- Instant rewards or cashback
- Transparent earning history
- Easy participation in promotions or contests
- Access to digital receipts, warranties, or product information
Consumers experience both value and trust.
Industries Using Scan-and-Earn
- Nutrition & health supplements
- FMCG & beverages
- Cosmetics & personal care
- Agro-chemicals & seeds (farmer-focused reward programs)
- Home appliances & electronics (campaign-based rewards)
How Acviss Enables Scan-and-Earn
Acviss provides:
- Secure QR / non-cloneable codes to prevent fake scans
- Real-time authentication before reward allocation
- Campaign configuration engine for rules & reward triggers
- Consumer wallet and points-management systems
- Deep-linking journeys for app or web participation
- Anti-fraud logic to detect repeat or fake scan attempts
- Analytics dashboards for engagement, ROI, and segment insights
The system ensures reward programs are both engaging and fraud-safe.
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Building Customer Relationships and Retention Through Loyalty Management Solutions
How to Reward Your Customers to Achieve Brand Loyalty
