Digital Twin
What Is a Digital Twin (Product Digital Twin)?
A Product Digital Twin is a virtual, data-rich replica of a physical product that mirrors its identity, movements, interactions, and lifecycle events across the supply chain.
It serves as the single digital identity for each unit or batch, allowing brands to track authenticity, movement, conditions, compliance, and consumer interactions in real time.
Unlike traditional serial numbers or QR codes, a Digital Twin continuously updates as new data is added from manufacturing lines, distribution points, retail shelves, and consumer scans.
The Digital Twin becomes the foundation for traceability, supply chain intelligence, and integrity workflows.
Why Digital Twins Matter in Modern Supply Chains
Products today move through complex networks involving manufacturers, distributors, dealers, ecommerce platforms, and consumers. Each interaction generates data, but without a unified digital identity, this data becomes fragmented and unreliable.
A Digital Twin solves this by:
- Consolidating events from all systems
- Ensuring product-level visibility
- Detecting anomalies or suspicious behaviour
- Supporting real-time authentication
- Powering automated workflows across ERP, SCM, and LIMS
A Digital Twin is essential for achieving trusted, data-driven supply chains.
Core Components of a Product Digital Twin
1. Unique Digital Identity
A secure, non-cloneable or serialized identifier mapped to a backend record.
2. Lifecycle Event History
Chronological record of manufacturing, QC, logistics, retail, and consumer events.
3. Contextual Metadata
Geolocation, timestamps, device fingerprints, environmental conditions, or scan behaviour.
4. State Representation
Current status such as in production, in transit, delivered, purchased, activated, or flagged.
5. Integrity and Verification Signals
Authenticity checks, anomaly alerts, and trust-level scoring.
How a Digital Twin Works
- A secure identifier (QR, non-cloneable code, serialized text) is placed on or embedded inside the product.
- At every interaction point — factory, warehouse, distributor, retailer, consumer — a scan or system update is captured.
- This event updates the product’s Digital Twin in real time.
- AI models evaluate behavioural patterns for risk or anomalies.
- Downstream systems (ERP, SCM, CRM) pull from the Digital Twin for accurate product data.
Benefits of Product Digital Twins
- End-to-end traceability at unit or batch level
- Protection against counterfeits, tampering, or diversion
- Rich supply chain intelligence and analytics
- Improved recall and compliance workflows
- Accurate demand, routing, and consumption insights
- Enhanced consumer engagement and warranty processes
- Cleaner data flow into ERP, SCM, and LIMS
Digital Twins elevate brands from tracking products to understanding them.
Where Digital Twins Are Used
- Pharmaceuticals and medical devices
- Agro-chemicals and seed companies
- FMCG and cosmetics
- Electronics and automotive spare parts
- Luxury goods and lifestyle brands
- Industrial equipment and high-value components
- Food traceability and export compliance
Digital Twins are becoming foundational for any category requiring transparency and trust.
How Acviss Uses Digital Twins
Acviss generates a Digital Twin for every product or batch using:
- Non-cloneable or secure identifiers
- Digital Verification Layer
- Trust Layer
- AI-powered anomaly detection
- Lifecycle event ingestion from ERP, SCM, LIMS, and field operations
- Authenticity verdicts and risk scoring
- Real-time dashboards for supply chain intelligence
This unified Digital Twin architecture supports authentication, traceability, compliance, and fraud prevention at scale.
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