Counterfeiting is a major problem faced by companies and brands world over. Revenue and profit losses caused by counterfeiting ranks highest among all reasons. While various methods are available to stem counterfeiting, none have been really able to stem counterfeiting…. Read More
Case Study on: K-ONN
K-ONN India LLP is a brand in Electrical accessories viz cables and switches. K-ONN wanted to ensure that their products are counterfeit proof from day one and also that they can build a way to engage their customers to make them loyal to the brand and also to enhance the trust in the brand.