Master Data Accuracy
What Is Master Data Accuracy?
Master Data Accuracy refers to the reliability, correctness, and consistency of critical product, customer, supplier, and operational data stored in systems like ERP, LIMS, SCM, or CRM.
It ensures that foundational data — such as product codes, batch details, formulations, pricing, pack sizes, and distributor profiles — is correct across all systems.
Accurate master data is essential because every transaction, inventory record, and traceability event depends on it.
Why Master Data Accuracy Matters
Incorrect or outdated master data causes:
- Wrong pricing, taxation, or invoicing
- Mismatched stock records
- Failed ERP–SCM syncs
- Incorrect authentication results
- Poor manufacturer–distributor coordination
- Compliance risks due to incorrect batch or composition data
Master data is the “source of truth.” If it is flawed, every downstream process becomes unreliable.
How Master Data Accuracy Is Maintained
- Standardized product naming and coding
- Deduplication of product and customer records
- Regular audits of product attributes
- Controlled access for editing master data
- Automated integrity checks in ERP and SCM
- Sync validation during API integrations
- Use of Digital Twins to unify product data
Benefits of Master Data Accuracy
- Reliable ERP and inventory calculations
- Fewer operational errors
- Accurate authentication and batch-level traceability
- Smooth distributor and retailer operations
- Better forecasting and supply chain visibility
- Stronger compliance and audit capability
Master data accuracy improves both system performance and business reliability.
Industries Dependent on Master Data Accuracy
- Manufacturing
- Agro-chemicals
- FMCG
- Pharmaceuticals
- Automotive components
- Retail and distribution networks
How Acviss Supports Master Data Accuracy
Acviss ensures accurate master data through:
- Digital Twin synchronization
- Verification-layer validation
- API-based data integrity checks
- Batch-level and unit-level metadata mapping
- Centralised product attribution data
- Anomaly detection on mismatched or missing fields
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