Marketplace Takedown
What Is a Marketplace Takedown?
A Marketplace Takedown is the formal process of identifying, reporting, and removing unauthorized, counterfeit, or infringing product listings from online marketplaces.
It ensures that fake sellers, unlicensed distributors, and IP violators are removed quickly to protect brand reputation, customer safety, and revenue.
Takedowns involve submitting evidence to platforms like Amazon, Flipkart, Shopee, Alibaba, Meesho, and others, requesting the removal of harmful listings that misuse a brand’s identity, trademarks, packaging, or product likeness.
Why Marketplace Takedowns Are Necessary
Counterfeiters and unauthorized sellers use popular marketplaces to reach customers at scale.
This leads to:
- Loss of revenue to fakes
- Safety risks from harmful counterfeit goods
- Customer dissatisfaction from poor-quality purchases
- Erosion of trust in the brand
- Channel conflict with authorized retailers
- Violation of trademark and IP rights
A structured takedown process helps brands actively defend themselves.
Common Violations That Require Takedown
- Counterfeit products
- Unauthorized sellers listing genuine products through grey-market channels
- Misuse of brand trademarks
- Fake discounts or misleading deals
- Altered packaging images
- Duplicate listings under false seller names
- Passing off expired or refilled goods as new
Marketplace takedowns remove these threats before they reach consumers.
How the Marketplace Takedown Process Works
- Detection
Automated monitoring tools or manual scans identify suspicious listings. - Evidence Collection
Screenshots, URLs, seller profiles, trademark certificates, and product comparisons are gathered. - Verification
Brand protection teams validate whether the listing violates IP or brand rules. - Submission to Marketplace
A formal takedown request is sent via marketplace portals, email, or legal channels. - Marketplace Review
Platforms investigate and verify the violation. - Removal
The marketplace removes the listing and may also penalise or block the seller.
Some platforms also support repeat-infringer tracking and brand registry programs.
Benefits of Marketplace Takedowns
- Removes counterfeit and unauthorized listings
- Protects consumers from unsafe products
- Preserves brand integrity and pricing control
- Reduces channel conflict with authorized partners
- Improves customer trust in official listings
- Limits revenue leakage from fake sellers
- Strengthens legal IP enforcement
Takedowns are a core component of online brand protection.
Industries Most Impacted by Fake Marketplace Listings
- Cosmetics and personal care
- Agro-chemicals and seeds
- Pharmaceuticals and OTC products
- Electronics and accessories
- FMCG and household staples
- Fashion, lifestyle, and footwear
- Nutrition and supplements
These categories often rank highest in counterfeit activity online.
How Acviss Truviss Supports Marketplace Takedowns
Truviss automates and accelerates the takedown process through:
- AI-powered counterfeit listing detection
- Trademark, text, and image similarity checks
- Seller behaviour analysis
- Direct escalation workflows for marketplaces
- Bulk takedown submission
- Real-time monitoring of re-listings
- Dashboard analytics to track takedown success
Acviss enables brands to maintain a strong, proactive defense across digital marketplaces.
Related Articles
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How to Detect Unauthorised Sellers on Online Marketplaces
