In-Line Printing

In-line printing reduces manual intervention, eliminates the risk of mismatched labels and ensures every unit leaving the factory contains accurate and up-to-date information. For regulated sectors, it is essential to meet product safety requirements and support trustworthy Product Verification across markets.
Accurate printing strengthens customer satisfaction by ensuring clarity of information and minimising product recalls caused by incorrect or missing data. It also supports brand protection efforts by making products more difficult to imitate, particularly when paired with secure coding formats or authentication markers.

In-line printing plays a central role in Track and trace programmes and broader supply chain management frameworks. By printing unique identifiers, serial numbers and GS1-compliant codes at the source, brands can maintain end-to-end Product traceability through warehouses, logistics networks and retail environments.
This level of transparency reduces the chances of counterfeit goods entering the supply chain and supports Anti-counterfeiting solutions. When combined with verification technologies, printed data becomes a strong anchor for Brand Authentication and IP Protection strategies.

Manufacturers use in-line printing systems such as thermal inkjet, continuous inkjet, laser coding and thermal transfer printing based on product type and operational speed. These systems allow brands to apply variable data at scale, support multi-line production and integrate with digital solutions that enhance Brand Verification.

In-line printing also strengthens compliance workflows, especially when combined with Product Authentication technologies that help verify origin and legitimacy across global markets. With increasing regulations and growing emphasis on transparent supply chains, in-line printing has become a critical component of modern quality and brand protection solutions.