Authentication Workflows
What Are Authentication Workflows?
Authentication workflows are structured sequences of steps that determine how a product is verified across its lifecycle.
They define what happens when a consumer, dealer, field officer, or internal system scans a code, checks a label, or queries product validity.
These workflows ensure that each verification attempt follows a consistent, secure process — confirming product authenticity, capturing contextual data, and preventing unauthorized behaviour.
Authentication workflows act as the execution layer for the Digital Verification Layer and Trust Layer, guiding how different user types interact with product identifiers.
Why Authentication Workflows Matter
1. Consumer Authentication Workflow
Used when end consumers scan a product to check if it is genuine.
Functions include:
- Landing on a secure verification page
- Receiving an authenticity verdict
- Viewing product details or origin information
- Offering support, warranty, or rewards
- Logging scan metadata (location, device, time)
2. Dealer or Distributor Workflow
Used for channel verification, inventory checks, or field operations.
Includes:
- Batch-level verification
- Movement validation
- Route compliance
- Linking scans to PO/invoice records
- Identifying diversion signals
3. Field Officer Verification Workflow
Useful for inspections, compliance audits, and counterfeit detection.
Involves:
- Multi-scan validation
- Pinpointing suspicious clusters
- Capturing photos or case details
- Triggering alerts
4. Backend System Workflow
Automated workflows that do not involve human users.
Examples:
- ERP or LIMS validating product identities
- SCM confirming shipment integrity
- Apps are sending automated verification pings
- AI models scanning for anomalies
Key Elements of an Authentication Workflow
- Unique identifiers (Secure QR, Non-Cloneable Codes, serialised IDs)
- Digital verification logic
- Deep-linking logic for mobile (redirecting to app, web, or mini-app)
- Server-side evaluation of authenticity
- User-type decision trees (consumer vs dealer vs internal user)
- Event logging for traceability and lifecycle intelligence
- Risk scoring for fraud detection
- Response actions (authentic, counterfeit, suspicious, mismatch)
Why Brands Build Custom Authentication Workflows
Different industries and user groups require different verification experiences. Brands configure workflows to:
- Prevent counterfeits from bypassing checks
- Detect product diversion in real time
- Ensure compliance for high-risk categories
- Offer customer rewards or warranty activation
- Support offline or field operations
- Capture rich lifecycle data for analytics
- Integrate verification with ERP, CRM, or SCM systems
Custom workflows turn authentication from a simple check into a strategic capability.
How Acviss Powers Authentication Workflows
Acviss supports multiple authentication workflows through:
- Non-cloneable codes and secure identifiers
- Deep-linking journeys for both app and web
- Dynamic consumer flows
- Dealer and distributor verification journeys
- Field force workflows with advanced data capture
- AI-driven anomaly detection
- Integration with ERP, LIMS, SCM, and CRM
- Lifecycle intelligence dashboards
Acviss ensures every user type receives a tailored, secure, and validated experience — all feeding into a unified Trust Layer.
Related Articles
How Does Product Authentication Improve Customer Retention and Experience?
How Smarter Verification Workflows Reduce Service Load and Strengthen Brand Trust
