From Lamington Road in Mumbai and S.P. Road in Bangalore to the world of online shopping – the availability of non-genuine inks is an issue that brands like Epson are trying to tackle. But, is the fuss really something to consider? And, is there any real way to safeguard ourselves from using fake ink? Let’s …
The concept of 4Ps in Marketing was introduced by E. Jerome McCarthy in 1960. Since then all marketing professionals have been taught about the 4Ps in their Business schools. The Marketing mix, which includes Product, Price, Place & Promotion have served most of the marketing executives well and have yielded them results. However it’s been …
$1.8 trillion dollar is the fake goods market world over. You might be wondering where all that money goes, as it surely is not in the legal economy. Most of this money ends up funding illegal activities, terrorism, organized crime etc. So when you buy that fake handbag or printer ink knowingly or not, you …
Let’s define counterfeiting “Exact imitation of something valuable with the intention to deceive or defraud” Let us plunge into the simple definition. It is duplication of something (it can be a consumer product, certificates etc,.) which is valuable with the intention either to spoil once reputation in the market or to make a profit with …
How Acviss Will Squeeze the Counterfeiter’s World Down to Zero Read More »
Counterfeiting is a major problem faced by companies and brands world over. Revenue and profit loses caused by counterfeiting ranks highest among all reasons. While various methods are available to stem counterfeiting, none have been able to really able to stem counterfeiting…. Read More
