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Tackling Counterfeit Medicines with Emerging Technology

People trust the pharmaceutical companies not just with their money, but their lives. In the case of counterfeit medicines, the stakes are high. Once cheated, in extreme cases, there may be no further recourse for the consumer. Hence the onus is on the pharmaceutical companies to protect their customers and their brand reputation. With emerging …

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Protecting Your Brand from Counterfeiters

Counterfeiting is prevalent in today’s global market. As per the Global Brand Counterfeiting Report, the worldwide counterfeit market is expected to reach 1.82 Trillion USD by the year 2020. With counterfeiters also using advanced technology, one can hardly tell the difference between original and counterfeit products. Counterfeiting has challenged the quality and integrity of the …

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Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin

While the global supply chain has unlocked a myriad of opportunities for businesses worldwide to expand and prosper, it has also enhanced the black market for fake goods and products. This won’t go away anytime soon, and the demand for efficient counterfeit identification will only continue to increase. It is no secret that counterfeit goods …

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