N95 masks are all the rage right now. What exactly qualifies as an N95 mask and how do they help in the fight against COVID-19? There are hundreds of sellers selling Fake N95 Masks online and offline, how would you identify a fake from a real? Read on to get an answer to all the …
People trust the pharmaceutical companies not just with their money, but their lives. In the case of counterfeit medicines, the stakes are high. Once cheated, in extreme cases, there may be no further recourse for the consumer. Hence the onus is on the pharmaceutical companies to protect their customers and their brand reputation. With emerging …
Tackling Counterfeit Medicines with Emerging Technology Read More »
Counterfeiting is prevalent in today’s global market. As per the Global Brand Counterfeiting Report, the worldwide counterfeit market is expected to reach 1.82 Trillion USD by the year 2020. With counterfeiters also using advanced technology, one can hardly tell the difference between original and counterfeit products. Counterfeiting has challenged the quality and integrity of the …
‘I place my trust in nature, The herbs, the roots the flowers, the extracts, At my lowest, I still feel its nurture. It is slow to counteract, But it will leave my body stronger once its acts. I place my trust in nature, Yet sometimes when it doesn’t work, I wonder what happened to the …
While the global supply chain has unlocked a myriad of opportunities for businesses worldwide to expand and prosper, it has also enhanced the black market for fake goods and products. This won’t go away anytime soon, and the demand for efficient counterfeit identification will only continue to increase. It is no secret that counterfeit goods …
Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin Read More »
From Lamington Road in Mumbai and S.P. Road in Bangalore to the world of online shopping – the availability of non-genuine inks is an issue that brands like Epson are trying to tackle. But, is the fuss really something to consider? And, is there any real way to safeguard ourselves from using fake ink? Let’s …
The concept of 4Ps in Marketing was introduced by E. Jerome McCarthy in 1960. Since then all marketing professionals have been taught about the 4Ps in their Business schools. The Marketing mix, which includes Product, Price, Place & Promotion have served most of the marketing executives well and have yielded them results. However it’s been …
$1.8 trillion dollar is the fake goods market world over. You might be wondering where all that money goes, as it surely is not in the legal economy. Most of this money ends up funding illegal activities, terrorism, organized crime etc. So when you buy that fake handbag or printer ink knowingly or not, you …
Let’s define counterfeiting “Exact imitation of something valuable with the intention to deceive or defraud” Let us plunge into the simple definition. It is duplication of something (it can be a consumer product, certificates etc,.) which is valuable with the intention either to spoil once reputation in the market or to make a profit with …
How Acviss Will Squeeze the Counterfeiter’s World Down to Zero Read More »
Counterfeiting is a major problem faced by companies and brands world over. Revenue and profit loses caused by counterfeiting ranks highest among all reasons. While various methods are available to stem counterfeiting, none have been able to really able to stem counterfeiting…. Read More
