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Scaling up Vaccine Sales and Driving Away Fakes using Supply Chain Tracking

Why do vaccines need traceability? The year 2020 redefined our way of life and the importance of interdependence. No moratoriums and aids could fill the economic depravity that plagued the world. No bridges could help humanity get through the dark and deep jaws of the notorious and deadly COVID19 pandemic. No brands, no businessman, no …

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Customer Retention And the Electrical Sector: How Loyalty Management is the Key?

The demand for power has seen a steep upward trend in the global market. As the pace of development has begun to pick up in India, the electrical industry has gained importance. It has become the backbone of the social and economic advancement of the country. With the government’s vision of housing for all, every …

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Coffee Plantation in India and the need for blockchain technology

Agriculture is the architect of not just the economy, but also the very social fabric of our country. The food we consume, and crops we export carries with it our traditions, festivals, and the flavor of India. With nearly 58% of the population depending on agriculture as a source of livelihood, India is indeed a …

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Tackling Counterfeit Medicines with Emerging Technology

People trust the pharmaceutical companies not just with their money, but their lives. In the case of counterfeit medicines, the stakes are high. Once cheated, in extreme cases, there may be no further recourse for the consumer. Hence the onus is on the pharmaceutical companies to protect their customers and their brand reputation. With emerging …

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Protecting Your Brand from Counterfeiters

Counterfeiting is prevalent in today’s global market. As per the Global Brand Counterfeiting Report, the worldwide counterfeit market is expected to reach 1.82 Trillion USD by the year 2020. With counterfeiters also using advanced technology, one can hardly tell the difference between original and counterfeit products. Counterfeiting has challenged the quality and integrity of the …

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Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin

While the global supply chain has unlocked a myriad of opportunities for businesses worldwide to expand and prosper, it has also enhanced the black market for fake goods and products. This won’t go away anytime soon, and the demand for efficient counterfeit identification will only continue to increase. It is no secret that counterfeit goods …

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