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Why do vaccines need traceability? The year 2020 redefined our way of life and the importance of interdependence. No moratoriums and aids could fill the economic depravity that plagued the world. No bridges could help humanity get through the dark and deep jaws of the notorious and deadly COVID19 pandemic. No brands, no businessman, no …

Scaling up Vaccine Sales and Driving Away Fakes using Supply Chain Tracking Read More »

The demand for power has seen a steep upward trend in the global market. As the pace of development has begun to pick up in India, the electrical industry has gained importance. It has become the backbone of the social and economic advancement of the country. With the government’s vision of housing for all, every …

Customer Retention And the Electrical Sector: How Loyalty Management is the Key? Read More »

Technology to the aid when farmer and agriculture ails: A note on the impact of fake pesticides and need for anti-counterfeit solutions for the Indian agro-chemical industry Agriculture employs nearly 50% of the people in India. Presently, agricultural activities contribute to approximately 17% of the country’s GDP. According to UN Forecast, by 2030, India is …

Impact of Counterfeit Pesticides Read More »

Agriculture is the architect of not just the economy, but also the very social fabric of our country. The food we consume, and crops we export carries with it our traditions, festivals, and the flavor of India. With nearly 58% of the population depending on agriculture as a source of livelihood, India is indeed a …

Coffee Plantation in India and the need for blockchain technology Read More »

People trust the pharmaceutical companies not just with their money, but their lives. In the case of counterfeit medicines, the stakes are high. Once cheated, in extreme cases, there may be no further recourse for the consumer. Hence the onus is on the pharmaceutical companies to protect their customers and their brand reputation. With emerging …

Tackling Counterfeit Medicines with Emerging Technology Read More »

Counterfeiting is prevalent in today’s global market. As per the Global Brand Counterfeiting Report, the worldwide counterfeit market is expected to reach 1.82 Trillion USD by the year 2020. With counterfeiters also using advanced technology, one can hardly tell the difference between original and counterfeit products. Counterfeiting has challenged the quality and integrity of the …

Protecting Your Brand from Counterfeiters Read More »

‘I place my trust in nature, The herbs, the roots the flowers, the extracts, At my lowest, I still feel its nurture. It is slow to counteract, But it will leave my body stronger once its acts. I place my trust in nature, Yet sometimes when it doesn’t work, I wonder what happened to the …

Counterfeit in Herbal Medicines Read More »

While the global supply chain has unlocked a myriad of opportunities for businesses worldwide to expand and prosper, it has also enhanced the black market for fake goods and products. This won’t go away anytime soon, and the demand for efficient counterfeit identification will only continue to increase. It is no secret that counterfeit goods …

Why Authenticity Verification and Anti-Counterfeiting are 2 Sides of the Same Coin Read More »